Who Owns Scotty Cameron?
Scotty Cameron is owned by Acushnet, parent of Titleist and FootJoy. The partnership began in 1994 after Bernhard Langer won the Masters with a Cameron putter.
The Feed, Page 12
Golf Brand News
This is the desk's daily coverage. Brand moves, marketing plays, retail shifts, athlete deals, the WITB tells, and the what-does-this-mean takes the rest of golf media isn't writing.
Other publications cover the players. We cover the companies. The ones writing the checks, signing the deals, missing the moments, reading the room, and occasionally surprising everyone.
Filter by brand to track a specific name. Sort by date for the freshest. Every story here gets read against the Index, so when a brand makes a move you can see whether the data agrees.
Which Golf Brand Stories Are in The Feed?
TaylorMade's MG5 Wedge Grinds Explained: Why the Details Matter More Than the Tour Wins
TaylorMade's MG5 wedge lineup offers six grinds. Here's what each one does and why the selection tool matters more than the tour wins.
Nike Finally Made a Golf Shoe Worth Wearing Off the Course
Nike Pegasus One G named top golf shoe of 2026 by MyGolfSpy's footwear editor. Running shoe DNA finally meets the fairway.
Is G/Fore Owned by Peter Millar?
G/Fore, Peter Millar, and a luxury conglomerate: a famous founder and an ownership story most golfers have half right. The full picture, untangled.
Where Is Avoda Golf Based?
Avoda Golf is based in Pittsburgh, founded in 2023 by Tom Bailey. The hand-built iron brand broke out when Bryson DeChambeau won the 2024 US Open with them.
Where Is Takomo Golf From?
Where is Takomo Golf from? The Finnish direct-to-consumer brand designs, builds, and prices in a way the country label alone does not explain. The full origin.
Who Owns Odyssey Golf? The Nine-Figure Deal Behind It
Odyssey has not been independent since the 1990s. The buyer paid nine figures, kept the name, and turned it into the best-selling putter brand in golf.
MacGregor's $170 Wedge Set Is a Direct Shot at Golf's Price Inflation Problem
MacGregor's $170 MT Tourney Wedge Set delivers three full-face wedges for less than one premium wedge, challenging golf's inflated pricing structure.
Launch Monitor Wars Heat Up as Indoor Golf Finally Sheds Its Arcade Roots
Foresight Sports faces pressure as indoor golf tech matures and competitors close the accuracy gap. What's next for the launch monitor market?
Takomo's Third Bag Launch Is a Masterclass in DTC Hustle
Takomo Golf launches the Stand Bag 02 at $279, undercutting premium soft goods competitors with its DTC pricing model.
Bridgestone's Driver Return Signals a Bigger Play Than the USGA Filing Suggests
Bridgestone files two new drivers with the USGA, signaling a serious return to the North American club market despite recent plant closures.
Sun Day Red's Nostalgia Play Banks on Tiger's Junior Amateur Win, and Your Wallet
Sun Day Red's Heritage Pursuit Collection banks on Tiger Woods' 1991 Junior Amateur win ahead of the PGA Championship. Nostalgia as strategy.
Penfold Returns to American Golf After 40 Years, But Can a Defunct Ball Brand Sell Premium Bags?
Penfold Golf reopens U.S. headquarters after 40 years, pivoting from its golf ball legacy to premium bags and accessories ahead of the PGA Championship.
Why Tour Pros Are Mixing Metal and Plastic Spikes, and What It Means for Your Next Shoe Purchase
FootJoy's tour dominance grows as spiked shoes claim 17 straight PGA Tour wins. Why traction customization is becoming a performance edge.
PXG Wants You to Know Its Irons Are Forged, Not Molded. Here's Why That Matters.
PXG explains why it forges irons instead of using MIM. The technical argument is solid, but the timing suggests a competitive response.
Titleist's Quick Mini Driver Refresh Tells You Everything About Where the Category Stands
Titleist replaces the GT280 mini driver with the GTS300 after less than a year. The rapid refresh signals a category Titleist refuses to cede.
The Odyssey 2-Ball Is Still the Best Beginner Putter Recommendation, and That Says Everything
The Odyssey 2-Ball keeps appearing on beginner golf equipment lists decades after launch. What that says about the brand's strategy.
Nike Finally Made a Golf Shoe Worth the Pegasus Name
Nike's Pegasus 1 Golf Shoe brings 40 years of running innovation to the course. Here's why it could reshape Nike Golf's struggling footwear lineup.
L.A.B. Golf's CEO Is Coaching a Public Handicap Journey. That's the Marketing Play.
L.A.B. Golf's CEO is coaching a public handicap journey. It's a smart brand play for a putter company outside the mainstream.
Bushnell Golf's App Upgrade Is a Quiet Admission That Hardware Alone Won't Cut It Anymore
Bushnell Golf launches a subscription app tier with 3D flyovers and shot tracking, signaling a major shift from hardware to software strategy.
Why Callaway's Quantum Max Is the Best Driver in Golf, If You Swing Fast Enough
Callaway Quantum Max wins MyGolfSpy's 2026 driver test at high swing speeds, beating PING G440 MAX by 8.4 yards. Here's what it means.
Shot Scope's Handicap Data Reveals What Most Golfers Get Wrong About Scoring Expectations
Shot Scope data reveals what golfers should actually expect to score based on handicap. Double-bogeys matter more than birdies.
Justin Rose Burned Honma Once. Now He's Betting His Bag on Another Startup.
Justin Rose joins McLaren Golf as ambassador and investor, five years after his Honma deal collapsed. Here's why this time might be different.
Vice Golf Just Got Pulled Into Fast Fashion's Vision of Golf as a Lifestyle Marker
Vice Golf partners with Zara Home on a lifestyle collection that positions golf as cultural signifier. What it means for the DTC ball brand's trajectory.
TaylorMade's RORS-PROTO Relaunch Is the Same Iron With a Different Banner
TaylorMade relaunches RORS-PROTO irons after Rory's back-to-back Masters win. Same iron, same price, different narrative. Here's what you need to know.
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