Hired Out of Nike Swim and Champion: Ahead's New Ontario Rep Has Never Sold Golf
Ahead hired Andrew Bastedo, a Nike Swim and Champion veteran with no golf sales background, to run Ontario. The hire says more than the title suggests.
The Feed, Page 5
Golf Brand News
This is the desk's daily coverage. Brand moves, marketing plays, retail shifts, athlete deals, the WITB tells, and the what-does-this-mean takes the rest of golf media isn't writing.
Other publications cover the players. We cover the companies. The ones writing the checks, signing the deals, missing the moments, reading the room, and occasionally surprising everyone.
Filter by brand to track a specific name. Sort by date for the freshest. Every story here gets read against the Index, so when a brand makes a move you can see whether the data agrees.
Which Golf Brand Stories Are in The Feed?
Two New Necks, Zero Press Releases: PING's Scottsdale TEC Quietly Becomes a Five-Model Line
PING added the Scottsdale TEC Ally Blue H and Ketsch 4 at $435 with no press release. Why the new hosels matter more than the marketing silence.
Discontinued in 1990, Back at $275: Metalwood Studio Reopens the G.H.BASS Archive
G.H.BASS and Metalwood Studio revive the Sportocasin, a Bobby Jones-era golf shoe discontinued in 1990, at $275. Why the archive matters more than the shoe.
$540 Limited Milled Blade, $1,490 Custom Lab: PING Just Priced Against Itself
PING's PLD Milled SE DZB lands at $540, $55 over a stock PLD Anser and $950 under PLD Custom. The pricing and the first Eye-Q blade are the story.
Limited-Run Finishes Go to Better Players. PING Just Aimed One at the 20-Handicap.
PING's limited G740 Midnight finish targets high-handicap buyers with scarcity, at $202.50 per club and with fitting limits unusual for PING.
Launch Monitor Hardware Is Nearly Interchangeable. Full Swing Just Moved Its Moat Into an App.
Full Swing's new app-simulator integration is the first product move under Versant ownership, and it turns a hardware business into an account business.
Elite on One Compression Metric, Bottom Quartile on the Other: Bridgestone's Tour B XS Splits the Difference
Bridgestone's Tour B XS scored 84 in MyGolfSpy Ball Lab testing: elite compression symmetry, bottom-quartile compression consistency. What the split reveals.
Five Wins, One Dead 3-Wood: Callaway's Elyte Is Cashing the 7-Wood Trade
Five 2026 tour wins came with a 7-wood in the bag. Callaway's Elyte is riding a loft shift that mirrors the hybrid boom, and the 3-wood is losing.
Every Simulator Shot Is Played From a Perfect Lie. Trackman and ZEN Are Attacking That in Harrogate.
METRIC Golf Club adds two ZEN Swing Stage 2.0 moving floors to a six-bay Trackman iO build in Harrogate, a sign of where indoor golf competes next.
Two Wins, Zero Iron Sets: Nippon Shaft Is Taking the Slots Nobody Markets
Nippon Shaft won two tournaments in one weekend via utility iron and wedge slots. Why that matters more than a full iron set placement for a component brand.
Nobody Wins a Rangefinder Price War. Blue Tees Bought Airtime Instead.
Blue Tees powered the first Big Break Qualifier on GolfPass and Golf Channel. Why a rangefinder brand is buying airtime and calling itself a software company.
Naming Rights Were the Cheap Part. Titleist Just Bought a Junior Golf Database.
Titleist takes naming rights and unlimited player data access on TUGR's junior rankings. The database, not the logo, is what the brand actually bought.
A 9.8 Accuracy Score and Nowhere to Buy It: LA Golf Won the Test It Withdrew From
LA Golf's CB-26 posted the best accuracy score in MyGolfSpy's 2026 player's iron test, then left fitting retail. Distribution, not engineering, is the story.
Two Model Numbers Ahead, and the Old Shoe Still Wins: Adidas Golf's CODECHAOS Cadence Problem
MyGolfSpy's top spikeless picks include the two-generation-old adidas CODECHAOS 25 over the current 27. Adidas Golf's release cadence is the real story.
One Untested Weight Setting Cost Takomo Its Entire First Production Run
Takomo is shipping its entire first Ignis D2 production run free to Ignis D1 buyers after the R&A non-conformance ruling. What the CT failure reveals about DTC.
Five LPGA Signings Cost Less Than One PGA Tour Deal. FlightScope Did the Math.
FlightScope signs five LPGA ambassadors including Maja Stark and Megan Khang. The coach on the list matters more than the players, and here is why.
Nobody Shops for a Hybrid Shaft. Aretera Is Betting the Fitter Does.
ARETERA Golf enters the hybrid shaft category with EC1 Blue Hybrid in 65, 80 and 95 grams. Why fitter cart share, not consumer demand, is the real target.
Graphite Iron Shafts Spent Two Decades as a Senior-Flex Punchline. KBS PGI Now Owns Half the LPGA
KBS iron shafts took four of the top five at the LPGA Portland Classic with PGI graphite. Why the brand owns women's golf and still can't move retail.
Zero Mentions for the Ball Callaway Built for This Exact Golfer
Callaway's Chrome Soft was built for the aging premium ball player. In a MyGolfSpy case study of that golfer, nobody mentioned it. Only Supersoft came up.
Thirty-Plus Parameters, Three That Matter: TrackMan's Data Advantage Cuts Both Ways
MyGolfSpy says ignore five TrackMan launch monitor numbers. The advice exposes a usability problem inside TrackMan's biggest competitive advantage.
Golf's Most-Used Ben Hogan Asset Is a College Trophy the Club Company Doesn't Own
Friends of Golf honors Rickie Fowler and Kay Cockerill on October 19 at Bel-Air, and the Ben Hogan name does more for a college trophy than for the brand.
Indoor Golf Just Built a Trade School, and Track B Has a Seat for Foresight
Indoor Golf Academy University's speaker call names Foresight in Track B. Why vendor-taught operator training is the simulator market's real lock-in.
The Arrows Are Too Short: Bridgestone's Mindset Ball Wins at 20 Feet and Loses at Four
MyGolfSpy putting data shows Bridgestone's Mindset ball beats a blank ball from 12 and 20 feet but loses badly inside eight. The arrows are too short.
A Brand Nobody Knows Is Selling the Feel Scotty Cameron Used to Own
Zero-torque putters split the category into three positions. Scotty Cameron only sells into one of them, and Technologist's RP1 Pro shows why that matters.
A Magnetic Towel Brand Is Now Selling a $200 Golf Shoe. Payntr Built It.
Ghost Golf and Payntr Golf launch the Reaper SL on August 14 at $200. Why renting a footwear platform is the only way small golf brands get into shoes.
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