The Quiet Distribution Win: How 2nd Swing Just Became a Channel TaylorMade Can't Ignore
2nd Swing's renewed PGA of America rental partnership gives TaylorMade, PING, and Callaway a distribution channel that retail margin can't measure.
The Feed
Golf Brand News
This is the desk's daily coverage. Brand moves, marketing plays, retail shifts, athlete deals, the WITB tells, and the what-does-this-mean takes the rest of golf media isn't writing.
Other publications cover the players. We cover the companies. The ones writing the checks, signing the deals, missing the moments, reading the room, and occasionally surprising everyone.
Filter by brand to track a specific name. Sort by date for the freshest. Every story here gets read against the Index, so when a brand makes a move you can see whether the data agrees.
Golf news feed
PAGE 5May 21, 2026 to May 27, 202625 articles · 22 brands covered
Summit Golf Brands Locks Down Keiser's Next Resort Before It Even Opens
Summit Golf Brands lands an exclusive apparel deal at Michael Keiser's Rodeo Dunes, a first-of-its-kind partnership for B. Draddy, Zero Restriction, and Fairway & Greene.
Srixon's All-American Collection Is a Calendar Play, Not a Product Story
Srixon's All-American Collection arrives on schedule for U.S. Open season. The real story is what the capsule reveals about Srixon's U.S. retail position.
The Pro V1 Got Firmer in 2025. Ball Lab Says the Manufacturing Got Tighter Too.
MyGolfSpy's Ball Lab returns with a 93.0 score for the 2025 Titleist Pro V1, but the firmer 92.5 compression reading is the real story.
Srixon's All-American Drop Is a Tell on Where the Brand Thinks It Can Compete
Srixon's All-American Collection lands ahead of the U.S. Open with themed irons, balls, and bags. The strategic shift behind the merchandise play.
Trackman's Quiet Strategy: Public Munis Are the Next Simulator Frontier
Trackman's partnership with Remo Golf and Spirit Golf Management puts iO simulator suites into public munis. The distribution play matters more than the launch.
Peter Millar Is Showing Up on TJ Maxx's Website. That's Not an Accident.
Peter Millar, G/FORE, and Greyson are quietly showing up on TJ Maxx's website under a "Reveal Designer" button. It's a channel strategy, not a failure.
New Balance Quietly Built the Best College Football Tailgate Shoe. It Happens to Be a Golf Shoe.
New Balance Golf's Fresh Foam Contend v3 Color Rush sells nine colorways that conveniently match college football programs. The licensing workaround is the story.
Adidas Is Winning the One Footwear Battle That Actually Matters in 2026
Adidas Golf's Adipower 26 is tracking as a top-three shoe of 2026, and the brand's women's catalog signals where golf footwear is heading next.
TaylorMade's Junior Pipeline Strategy Is Playing the Longest Game in Golf
TaylorMade's junior Invitational at Pelican Golf Club reveals a long-term pipeline strategy aimed at locking in the next generation of tour players.
MyGolfSpy's Mallet Test Hands Bettinardi a Win It Can Actually Use
Bettinardi's BB 7.0 tops MyGolfSpy's 2026 mallet test for short putts. What the win means for a brand ranked 42nd globally.
Vice Golf's Limited Edition Drivers Are a Masterclass in Scarcity Marketing
Vice Golf drops 500 limited edition VGD01+ drivers in five colorways. Here's why the sellout matters more than the volume.
The Glove Gap: Why TaylorMade's Accessories Business Keeps Falling Short
TaylorMade's best golf glove finished 29th in testing while Titleist dominated. What the gap reveals about accessories strategy.
Sergio Garcia's 2016 Byron Nelson Bag Reveals How Much Tour Fitting Has Changed in a Decade
Sergio Garcia's 2016 Byron Nelson bag featured Mitsubishi shafts and a traditional setup that reveals how much Tour fitting has changed in a decade.
What Is Public Drip Golf?
Public Drip is a Brooklyn golf apparel brand founded in 2020 by Neil Tan, built for the public-course athlete with a menswear-rooted, sustainable approach.
What Is William Murray Golf?
William Murray Golf is a lifestyle golf apparel brand built around Bill Murray and his brothers. Founded 2016, launched 2017, known for bold, irreverent designs.
Where to Buy William Murray Golf
Buy William Murray Golf at williammurraygolf.com, theChivery.com, and the brand's official Amazon storefront. Here is where to find the full collection.
What Is Students Golf?
Students Golf is a Los Angeles apparel brand founded in 2021 by designer Michael Huynh, built around the witty, emotional experience of being an amateur golfer.
What Is Dormie in Golf?
Dormie is a match play term meaning a player leads by as many holes as remain. Once dormie, you cannot lose the match. Here is the meaning, origin, and history.
Memorial Day Golf Sales Reveal Which Brands Are Playing Defense
Under Armour Golf's aggressive Memorial Day outlet discounts reveal brand positioning challenges as it sits 60th in global rankings.
Jason Day's Wardrobe Is Doing More for Malbon Than His Swing
Jason Day's bold Malbon outfits are driving the brand's 82% growth surge and reshaping how golf apparel gets covered.
Srixon's Buy 2 Get 1 Promo Is a Volume Play in a Category It's Quietly Winning
Srixon's Buy 2 Get 1 Free golf ball promo is a calculated volume play as the brand climbs in a category Titleist has owned for decades.
Tour Edge's Zero T Putter Line Is a Direct Shot at the $199 Price Point Nobody Owns
Tour Edge launches the Zero T Putter Series at $199.99, targeting an underserved price tier with torque-reduction engineering and four distinct head shapes.
Who Makes McLaren Golf Clubs?
McLaren Golf clubs are made by McLaren Racing in partnership with 8AM Golf. The clubs use MIM technology and are designed by a team of former Titleist, Cobra, and Callaway…
Who Owns McLaren Golf?
McLaren Golf is owned by McLaren Racing, a subsidiary of McLaren Group. The launch is in partnership with 8AM Golf, parent of GOLF.com.