Exactly One Group in the Men's Chart Clears 260 Yards. Arccos Has 10 Million Drives Behind It.
Arccos' 2026 driving distance report segments 10 million drives by age and handicap. One men's group tops 260 yards, and the aging data reframes decline.
The Feed, Page 5
Golf Brand News
This is the desk's daily coverage. Brand moves, marketing plays, retail shifts, athlete deals, the WITB tells, and the what-does-this-mean takes the rest of golf media isn't writing.
Other publications cover the players. We cover the companies. The ones writing the checks, signing the deals, missing the moments, reading the room, and occasionally surprising everyone.
Filter by brand to track a specific name. Sort by date for the freshest. Every story here gets read against the Index, so when a brand makes a move you can see whether the data agrees.
Which Golf Brand Stories Are in The Feed?
Wide Sizes Cost Shelf Space Nobody Has. Under Armour Engineered Around Them.
Under Armour's Drive Pro Clone SL solves golf's wide-foot problem without width SKUs. Why that's an inventory decision, not a comfort feature.
Toe Flow in a Mallet Was Supposed to Be a Contradiction. Scotty Cameron's Phantom 9.5R Sells It for $549
Scotty Cameron's Phantom 9.5R hits shops Sept 30 at $549. A mallet with toe flow is now tour golf's fastest-spreading putter setup, and that says a lot.
Everyone Else Marks Down 40% at Labor Day. B. Draddy Is Offering 15.
B. Draddy's Labor Day sale is 15% off with code LABORDAY15, a deliberately small discount that protects its premium polo business and its retail accounts.
Arnie McNair Clothing: Every Piece, Every Price, and Why It Keeps Selling Out
Arnie McNair sells two polos, Washington Shorts, a cashmere sweater, two visors and Eisenhower leather goods. The Arnie Polo is $105.
Diamana Sorted Its Shafts by Launch Two Decades Ago. Graphite Design Gets There in 2027.
Graphite Design's 2027 Tour AD LL, ML and HL series abandons two-letter codes for launch labels, following Diamana and Ventus. Two tour wins came first.
316L Is a Marine Steel, Not a Putter Steel. Toulon Golf Used It Anyway.
Toulon Golf's Coastal California Series uses 316L steel, a four-day drip release and one blade in four. What the choices say about the premium putter market.
GSPro Isn't Foresight's Software, and Foresight Just Published a Q&A Saying It Was
Foresight Sports published a Q&A crediting it for GSPro, software it does not own, and praising SkyTrak. Simulator software is separating from hardware.
Four Million Followers, No Approval Rights: Callaway Just Found Out What the Good Good Deal Actually Cost
Callaway gave Good Good creative control in exchange for four million followers. A pulled Quantum driver ad just showed what that contract term is worth.
What Putter Does Jake Knapp Use? A Scotty Cameron, and He Keeps Changing It
Jake Knapp putts with Scotty Cameron Phantom models, most recently a 9.2R Tour Prototype, despite being a PXG staffer. He has changed putters often in 2026.
What Golf Shoes Does Kevin Kisner Wear? The Answer Explains His Entire Bag
Kevin Kisner wears FootJoy golf shoes, most often the Tour X, with Peter Millar apparel. His clubs come from five different brands.
35 Pieces, Two Sports and a Mall Anchor: Gap Runs It Back With Malbon
Gap and Malbon return with a 35-piece second collection adding tennis and a deeper women's line. The distribution and pricing logic behind the repeat deal.
96,000 Points Bought a $3,136 Miura Set. The Brand That Never Discounts Now Has a Discount Channel.
A GolfN app member cashed 96,000 reward points for a $3,136 Miura KM-700 iron set. What a points economy does to a brand that never discounts.
99.7 Percent Spin Retention in the Wet: Bridgestone Won a Test It Can't Print on a Box
Bridgestone's Tour B XS retained 99.7% of its wedge spin when wet in 2026 robot testing. Why urethane on the box stopped meaning anything.
Hired Out of Nike Swim and Champion: Ahead's New Ontario Rep Has Never Sold Golf
Ahead hired Andrew Bastedo, a Nike Swim and Champion veteran with no golf sales background, to run Ontario. The hire says more than the title suggests.
Two New Necks, Zero Press Releases: PING's Scottsdale TEC Quietly Becomes a Five-Model Line
PING added the Scottsdale TEC Ally Blue H and Ketsch 4 at $435 with no press release. Why the new hosels matter more than the marketing silence.
Discontinued in 1990, Back at $275: Metalwood Studio Reopens the G.H.BASS Archive
G.H.BASS and Metalwood Studio revive the Sportocasin, a Bobby Jones-era golf shoe discontinued in 1990, at $275. Why the archive matters more than the shoe.
$540 Limited Milled Blade, $1,490 Custom Lab: PING Just Priced Against Itself
PING's PLD Milled SE DZB lands at $540, $55 over a stock PLD Anser and $950 under PLD Custom. The pricing and the first Eye-Q blade are the story.
Launch Monitor Hardware Is Nearly Interchangeable. Full Swing Just Moved Its Moat Into an App.
Full Swing's new app-simulator integration is the first product move under Versant ownership, and it turns a hardware business into an account business.
Every Simulator Shot Is Played From a Perfect Lie. Trackman and ZEN Are Attacking That in Harrogate.
METRIC Golf Club adds two ZEN Swing Stage 2.0 moving floors to a six-bay Trackman iO build in Harrogate, a sign of where indoor golf competes next.
Nobody Wins a Rangefinder Price War. Blue Tees Bought Airtime Instead.
Blue Tees powered the first Big Break Qualifier on GolfPass and Golf Channel. Why a rangefinder brand is buying airtime and calling itself a software company.
Naming Rights Were the Cheap Part. Titleist Just Bought a Junior Golf Database.
Titleist takes naming rights and unlimited player data access on TUGR's junior rankings. The database, not the logo, is what the brand actually bought.
A 9.8 Accuracy Score and Nowhere to Buy It: LA Golf Won the Test It Withdrew From
LA Golf's CB-26 posted the best accuracy score in MyGolfSpy's 2026 player's iron test, then left fitting retail. Distribution, not engineering, is the story.
One Untested Weight Setting Cost Takomo Its Entire First Production Run
Takomo is shipping its entire first Ignis D2 production run free to Ignis D1 buyers after the R&A non-conformance ruling. What the CT failure reveals about DTC.
Five LPGA Signings Cost Less Than One PGA Tour Deal. FlightScope Did the Math.
FlightScope signs five LPGA ambassadors including Maja Stark and Megan Khang. The coach on the list matters more than the players, and here is why.
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