Full Swing

Founded 1986 · Carlsbad, California, USA

Tech & Training Aids

#120

Global Rank

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Full Swing has been engineering golf simulation and launch monitor technology since 1986, long before home golf simulators became a consumer category. Originally built to serve professional training facilities and tour players, the company developed proprietary camera-based tracking systems that capture ball flight and club data with institutional-grade accuracy. Full Swing's signature product, the Full Swing KIT, became a staple in PGA Tour player homes and practice facilities, offering year-round access to realistic course play and swing diagnostics. The technology uses high-speed cameras and infrared sensors to track every aspect of club and ball interaction, projecting results onto large screens with physics engines that replicate real-world conditions including wind, elevation, and course-specific topography. In 2021, Bruin Capital acquired Full Swing and merged it with its TopGolf Entertainment Group holdings, positioning the brand to expand beyond professional and ultra-premium installations into higher-volume commercial and residential markets. The launch of the Full Swing Pro Series in 2022 brought tour-level technology into a more accessible package, though pricing still ranges from $10,000 to well over $70,000 depending on configuration. Full Swing competes directly with brands like TrackMan, Foresight, and Uneekor in the premium launch monitor space, differentiated by its decades-long track record with tour professionals and emphasis on immersive simulation over purely analytical data. Tiger Woods, a longtime Full Swing user, became an investor and brand ambassador, further cementing the company's elite positioning. The brand's recent push into commercial installations, golf bars, entertainment venues, and upscale residential developments, reflects golf's broader shift toward off-course participation and technology-driven engagement, where Full Swing's pedigree in accuracy and realism positions it as the premium choice for serious players unwilling to compromise on data quality or experience fidelity.