Vice Golf's First Driver Lands at the Bottom of MyGolfSpy Testing
Vice Golf's VGD01 driver finished near the bottom of MyGolfSpy's 2026 test. What it means for the brand's hardware ambitions.
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Golf Brand News
This is the desk's daily coverage. Brand moves, marketing plays, retail shifts, athlete deals, the WITB tells, and the what-does-this-mean takes the rest of golf media isn't writing.
Other publications cover the players. We cover the companies. The ones writing the checks, signing the deals, missing the moments, reading the room, and occasionally surprising everyone.
Filter by brand to track a specific name. Sort by date for the freshest. Every story here gets read against the Index, so when a brand makes a move you can see whether the data agrees.
Which Golf Brand Stories Are in The Feed?
PAYNTR's Min Woo Lee Signature Shoe Nearly Tops MyGolfSpy's 2026 Spiked Rankings
PAYNTR's Min Woo Lee signature shoe scores 9.8 in MyGolfSpy testing, finishing runner-up in spiked category. What it means for the challenger brand.
Why Golf's Most Expensive Polo Might Actually Be Worth It
Holderness & Bourne's $118 Springer polo earns rare praise from MyGolfSpy. Here's why premium golf apparel might finally justify its price tag.
Under Armour Golf Is Losing Its Territory Reps to Brands You've Never Heard Of
Under Armour Golf loses veteran territory rep to boutique brand Turtleson, signaling deeper issues in the company's shrinking golf ambitions.
Foresight Sports Locks Down Another Tour Deal While Its Consumer Brand Flatlines
Foresight Sports becomes ANNIKA WAPT's official launch monitor partner while consumer brand awareness remains surprisingly low.
The Standard Srixon ZXi Just Beat Every Driver in MyGolfSpy's Slow Swing Speed Test
Srixon ZXi topped MyGolfSpy's 42-driver slow swing speed test, beating the ZXi Max by 6 yards of carry. Standard models are outperforming max forgiveness.
The Hybrid Is Dying on the PGA Tour. Here's Why That Doesn't Matter for Your Bag.
PGA Tour pros are ditching hybrids for 7-woods and utility irons. TaylorMade is at the center of the shift. Here's why it matters.
The $550 Fairway Wood Is Here, and Callaway Isn't Apologizing
Callaway's Quantum Ti fairway wood costs $550 and features full titanium construction. Here's what the premium pricing signals for the category.
PXG Finally Admits It Needs Big-Box Retail to Survive
PXG clubs now available at PGA TOUR Superstore as the direct-to-consumer brand makes a major retail pivot.
SuperStroke Rides McIlroy's Back-to-Back Masters Win Into Relevance
Rory McIlroy's back-to-back Masters win puts SuperStroke's Zenergy Pistol Tour grip in the spotlight at exactly the right moment.
Wilson Goes Big in Times Square, But Can Billboards Fix a Brand Problem?
Wilson Golf launches Times Square billboard campaign as brand momentum rises 23%. Can visibility translate to equipment consideration?
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