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← Back to the DORMIED IndexArccos Golf brought big-data analytics to everyday golfers, transforming rounds into datasets and launching the now-standard category of shot-tracking systems. Founded in Stamford, Connecticut in 2014, Arccos developed a sensor-based platform that automatically captures every shot a golfer hits, club used, distance, lie, result, without requiring manual input. Small screw-in sensors attach to club grips and communicate with a smartphone app via Bluetooth, building a comprehensive performance profile over time. The real innovation wasn't just tracking shots; it was what Arccos did with the data. The platform's AI-powered caddie, Arccos Caddie, analyzes a player's actual performance, not theoretical distances or range session results, to recommend clubs and strategies for specific on-course situations, accounting for variables like wind, elevation, and historical tendencies. Arccos gained legitimacy through partnerships with major equipment manufacturers; Cobra and Ping have embedded Arccos sensors in grips as part of complete club sets, while TaylorMade offered Arccos integration as well. The PGA of America endorsed Arccos as an official partner for coaching and player development. The platform also introduced strokes-gained analytics to recreational golfers, allowing mid-handicappers to see where they actually lose shots relative to their peers. By 2024, Arccos claimed over 500 million shots tracked and more than 700,000 members worldwide. The brand operates on a subscription model, sensors are often bundled with new clubs, but continued access to insights requires annual fees. Arccos represents golf's ongoing digitization, appealing to data-driven players who want to remove guesswork from club selection and practice priorities. It's the rare golf technology product that promises measurable score improvement backed by actual evidence.
Arccos Golf Interest Over Time
How search demand for Arccos Golf has moved over time, indexed against the rest of the field.
Key Moments
The product, marketing, culture, and on-course moments that moved search interest in Arccos Golf in a given month.
- Matt Fitzpatrick beat Scottie Scheffler in a playoff at the RBC Heritage on April 21st, making his second PGA Tour win in three starts.
- Arccos released new hardware this year with the Arccos Air and Smart Laser devices, getting positive reviews from gear reviewers who called the products impressive.
- Fitzpatrick's Playoff Win Over Scheffler Is the Best Ad Arccos Could Buy generated massive earned media as CEO Sal Syed called beating the world's best player a testament to data-driven preparation.
- The breakthrough Arccos Air device launched on March 18, 2026, eliminating the need for club sensors or phone carrying while automatically tracking every shot through AI-powered gyroscope and accelerometer technology
- Matt Fitzpatrick captured the 2026 Valspar Championship with a dramatic closing birdie on March 22, delivering the first PGA Tour win for an Arccos Tour Ambassador since launching the Air device four days earlier
- Golf Monthly named Arccos Air a 2026 Editor's Choice winner in game tracking, generating significant earned media coverage for the breakthrough sensorless technology
- No Laying Up announced their brand ambassadorship with Arccos for 2026, marking a significant partnership between the golf tech company and one of the most influential voices in modern golf media.
- The partnership was announced live on No Laying Up's main YouTube podcast, with immediate promotional content and a 15% discount code (NLU15) for their fanbase.
- NLU began actively promoting Arccos throughout their podcast coverage, including The Players Championship episodes with the discount code, indicating increased marketing spend and brand visibility during the month.
Rankings by Market
Brand interest is not uniform. Where Arccos Golf is searched hardest, and where it lags, varies market to market.
| Market | Rank | DI | vs Last Month | Year-over-Year | Index Size |
|---|---|---|---|---|---|
| 🌎 Global | #38 | 9.0 | 0.0% | -18.1% | 3.5M |
| 🇺🇸 United States | #34 | 11.0 | 0.0% | 0.0% | 2.5M |
| 🇯🇵 Japan | #79 | 0.9 | +28.6% | +28.6% | 77K |
| 🇰🇷 South Korea | #68 | 0.9 | +33.3% | +33.3% | 21K |
| 🇬🇧 United Kingdom | #32 | 8.9 | -17.2% | -17.2% | 292K |
| 🇨🇦 Canada | #41 | 7.0 | +18.8% | -47.2% | 281K |
| 🇨🇳 China | #48 | 3.1 | 0.0% | 0.0% | 4K |
| 🇦🇺 Australia | #34 | 7.3 | -18.2% | -28.0% | 103K |
| 🇩🇪 Germany | #39 | 3.9 | 0.0% | -33.9% | 81K |
| 🇸🇪 Sweden | #41 | 2.2 | +23.1% | 0.0% | 97K |
| 🇫🇷 France | #43 | 2.6 | 0.0% | -19.2% | 55K |
Category Standing
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