A League Where No Shot Travels 200 Yards. Blue Tees Put Its Name On It.
Blue Tees title-sponsors the Grass League Match Series postseason at the Boulders and Indian Wells. Why a rangefinder brand is buying a par-3 league.
The Feed, Page 3
Golf Brand News
This is the desk's daily coverage. Brand moves, marketing plays, retail shifts, athlete deals, the WITB tells, and the what-does-this-mean takes the rest of golf media isn't writing.
Other publications cover the players. We cover the companies. The ones writing the checks, signing the deals, missing the moments, reading the room, and occasionally surprising everyone.
Filter by brand to track a specific name. Sort by date for the freshest. Every story here gets read against the Index, so when a brand makes a move you can see whether the data agrees.
Which Golf Brand Stories Are in The Feed?
Two Weight Ports Made It Illegal. Takomo's IGNIS D2 Runs One.
Takomo's IGNIS D2 driver replaces the non-conforming D1 at $329, dropping heel and toe weight ports for a single rear weight. What the fix reveals.
Zero-Torque Putters Created a Grip Problem. SuperStroke Built a SKU for It.
SuperStroke's Zenergy TLT Off Axis is a putter grip built for zero-torque heads, and a Cameron McCormick instruction piece is how it gets sold.
Pre-Order by Oct. 1, Ship by Christmas: Johnnie-O Lands in a Tourism Board's Merch Box
Johnnie-O joins Play Golf Myrtle Beach's Centennial Collection boxes with Style Driver, and the Oct. 1 pre-order deadline reveals the real business model.
The Most Accurate Game Improvement Iron of 2026 Has No Tour Staff. Takomo Built It.
Takomo's Iron 101 MKII was the most accurate game improvement iron in MyGolfSpy's 2026 test of 40+ models. Why a DTC brand keeps winning these.
A $200 Radar Unit Broke the Launch Monitor Price Floor. Shot Scope Just Restocked It.
Shot Scope's $200 LM1 launch monitor is back in stock nationally after a six-month sellout. Why the price tier matters more than the hardware.
Qualifying Spots From the Gulf to San Diego, With Callaway's Name on the Trophy
Future Champions Golf expands into the UAE with a new Middle East championship feeding the FCG Callaway World Championship. What Callaway gets for its name.
Thirty-One Names on the Tour Staff, None of Them Japanese: PXG Hires a Country Manager
PXG names Maki Shinoda General Manager of PXG Japan. Why the hire signals a real market build, and what the missing JLPGA staff player reveals.
One Area Code as the Entire Target Market: Bettinardi Bets on Chicago
Bettinardi's 312 Beer Collection with Goose Island narrows a limited drop to one city, plus an Oct. 1 chipping event at the Salt Shed Pub.
A Scholarship Fund Is the Real Product in Vessel's Steph Curry Collection
Vessel's Steph Curry collection lands Sept. 16 with a scholarship fund for the Underrated Golf Tour. Why the structure matters more than the logo.
Three Models, One Price: Srixon Just Priced the Combo Set Instead of the Iron
Srixon adds the ZXi5+ players distance iron and prices ZXi7, ZXi5 and ZXi5+ identically at $1,499.99. Why the flat pricing targets combo-set fittings.
Neither Forged Nor Cast, and Five Months Late: McLaren's Series 1 Blade Finally Ships
McLaren Golf's Series 1 blade ships at the end of September at $375 per club. Why the delay and the metal injection molding matter more than the badge.
$280 Off Mizuno Irons, $100 Off Odyssey Putters, and a TaylorMade Page With No Number on It
A golf deals roundup named five discounts this week and TaylorMade was not one of them. Why holding price in July is a strategy with real costs.
Two Low-Spin Tour Heads Tied for Last. Tour Edge Got the Headline.
Tour Edge's Exotics LS finished last in MyGolfSpy's 2026 fairway wood test at 8.2, tied with Callaway's Triple Diamond. The distance data says otherwise.
Second-Lowest Wedge Spin in a 48-Ball Robot Test: Callaway's Supersoft Won the Wrong Number
Callaway Supersoft flew highest in MyGolfSpy's 2026 robot ball test and still missed every recommendation. The greenside spin number explains why.
No Permits, No Travel, No Borrowed Location: TRUE linkswear Moved Into a Golf Course It Owns
TRUE linkswear moved its HQ into Oakbrook Golf Club, the course its founders bought in 2012. The real win is content production cost, not the walnut interiors.
400 Pairs, 79 Days, One Arcade Storefront. G/FORE Is Not Selling Shoes at Pebble.
G/FORE opens a Pebble Beach Resorts pop-up through November 22 with just 400 pairs of exclusive footwear. The scarcity math explains the real strategy.
Nine Parts, Twenty Putters, One $400 Price: The Mizuno M.Craft X Math
Mizuno's M.Craft X putter line now builds 20 configurations from nine parts, including a zero-torque Z front. The real product is a fitting system.
A Pen Cup With a Packers Logo Is Not a Golf Product. Swag Golf Made One Anyway.
Swag Golf's new NFL and college drop adds coolers and desk caddies to the headcover lineup. The licensing math behind it explains the whole move.
Nine Years After the P790, Srixon Finally Built a Player's Distance Iron
Srixon's new ZXi lineup adds the ZXi5+, its first real player's distance iron, nine years after the P790 defined the category. The Endo forging pitch, analyzed.
5.8 Pounds and Seven Pockets: Sun Mountain Stops Competing on Weight
Sun Mountain's $450 TQR Waxed Canvas Stand Bag weighs 5.8 pounds on purpose, and the heritage-material pivot signals where premium carry bags are headed.
The Foundry That Forged for Titleist, Nike and Hogan Is Finally on Srixon's Box
Srixon's 2027 ZXi irons name Endo Manufacturing for the first time, price at $1,499.99, and land Oct. 16 in a direct run at Mizuno's feel title.
1.59 Yards Separated the Winner From the Loser, and the Titleist Stayed in the Bag
Wilson's DYNAPWR Forged beat the Titleist T250 on accuracy and forgiveness by 1.59 yards of carry. The tester kept his Titleists. Why test wins don't convert.
What Is Khalhon? The Seoul Golf Brand That Got Sean Wotherspoon Into Golf
Khalhon is a Seoul golf apparel brand known for its Sean Wotherspoon capsule and a Payntr Golf footwear collaboration launched at Hypegolf Clubhouse in SoHo.
What Is Monzee? The Japanese Golf Brand Named After a Made-Up Monkey
Monzee is a Japanese golf brand making headcovers and bags, named after an imaginary monkey-chimpanzee hybrid, with a designer raised in Carlsbad, California.
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