Garmin's $300 Rangefinder Is a Shot at Bushnell's Weakest Flank
Garmin's Approach Z10 rangefinder launches at $299.99 with Range Relay ecosystem sync. A direct shot at Bushnell's mid-tier stronghold.
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Golf Brand News
This is the desk's daily coverage. Brand moves, marketing plays, retail shifts, athlete deals, the WITB tells, and the what-does-this-mean takes the rest of golf media isn't writing.
Other publications cover the players. We cover the companies. The ones writing the checks, signing the deals, missing the moments, reading the room, and occasionally surprising everyone.
Filter by brand to track a specific name. Sort by date for the freshest. Every story here gets read against the Index, so when a brand makes a move you can see whether the data agrees.
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PAGE 3Jul 14, 2026 to Jul 21, 202625 articles · 21 brands covered
Golf Pride's New CP Grip Bets on Comfort in a Category That Usually Sells Speed
Golf Pride's new CP grip launches August 4 with a comfort-first pitch. What the softness bet says about where the recreational grip market is heading.
FootJoy's New $130 Vanguard Is a Premiere Series Lookalike, and That's the Whole Point
FootJoy's new $130 Vanguard borrows the Premiere Series look for half the price. A defensive move dressed up as a product launch.
Miura Finally Builds Left-Handed Irons, and Prices Them Like Collector Pieces
Miura Golf launches its first-ever left-handed forged irons, the LT-820 and LC-930, at $400 per head under its Small Batch program.
Fujikura Won All Four Majors in the Driver Count. That's the Real Story from Southport.
Fujikura's VENTUS topped driver shaft counts at all four 2025 majors, with Ryan Fox's Birkdale win capping a season of quiet dominance in the category.
TRUE linkswear Quietly Pushes the Lux 2 Player Deeper Into Premium Territory
TRUE linkswear adds Core White and Core Grey to its $235 Lux 2 Player, signaling a serious push into premium spiked footwear against FootJoy and G/FORE.
Ryan Fox's Claret Jug Was Also a Prototype Debut: What Srixon's Bag at Birkdale Actually Says
Ryan Fox won The Open at Royal Birkdale with four unreleased Srixon prototypes in the bag. The equipment story behind Srixon's first major since 2021.
Who Owns Primo Golf? Four Cousins, One DM, and Phil Mickelson in Joggers
Who owns Primo Golf? The four cousins who founded it, how Grant Horvat bought in, why Phil Mickelson put his LIV team in Primo joggers, and what the data shows.
Srixon's Corporate Leak Playbook Is Working, and the Fox Win Just Validated It
Srixon's 2027 ZXi irons debut at the 3M Open, days after Ryan Fox won The Open with the unreleased 3-iron. The leak strategy is working.
The 329,000-Round Arccos Study That Should End the 'Drive for Show, Putt for Dough' Debate
Arccos analyzed 329,000 rounds and found putting accounts for just 14-20% of the handicap gap. The 'drive for show, putt for dough' cliché doesn't survive the data.
The Tour AD IZ Just Won Another Major. It Was Released in 2018.
Graphite Design's Tour AD IZ, released in 2018, just won another PGA TOUR Champions major. What that says about the shaft brand's release strategy.
Swag Golf Bets on Baseball Fandom With MLB Headcover Line, and the Timing Isn't Accidental
Swag Golf launches an officially licensed MLB headcover collection, and the timing coincides with a 22% jump in the brand's monthly momentum.
What Is Students Golf? The Man Who Invented the Jogger Is Now Golf's Coolest Designer
What is Students Golf? The LA golf brand from jogger inventor Michael Huynh, the health scare that started it, and what the DORMIED Index says about its rise.
UNRL Buys Its Way Into MyGolfSpy Ball Test Week. The Merch Is the Point.
UNRL sponsors MyGolfSpy's ball test week with a co-branded apparel capsule. Why the deal matters more for UNRL than for MyGolfSpy.
FootJoy's Harris Tweed Habit Is the Quiet Luxury Play Nobody Else in Golf Can Pull Off
FootJoy's 2026 Harris Tweed Packard drop is more than a Legend series refresh. It's the quiet luxury play no other golf shoe brand can replicate.
Take This Job and Shove It
A Country Club Confidential story, running in full on DORMIED: an assistant pro, a tyrant boss, and the most elaborate resignation in golf. Plus the behind-the-scenes from the…
Under Armour's Junior Tour Just Signed a Broadcast Deal. The Real Story Is Who's Watching.
Under Armour's Junior Tour signs Babygrande Golf as exclusive livestream partner. The real story is what a broadcast deal means for a brand ranked #70.
Shot Scope's Survey Says the Rangefinder-Only Golfer Is Disappearing. That's Also a Product Roadmap.
Shot Scope survey data shows 41% of golfers now use both GPS and rangefinders. The category is shifting from substitutes to complements, and the product line reflects it.
Titleist's Youth Pipeline Play: Why the Pinehurst High School Invitational Matters More Than the Trophy
Titleist's presenting sponsorship of the PGA High School Golf National Invitational at Pinehurst is a pipeline play, not a marketing spend. Here's why it matters.
Sub 70 Beat Every Major OEM to a 3D-Printed Driver. That Should Bother TaylorMade.
Sub 70's TAIII 3D is the first commercially available 3D-printed titanium driver, beating every major OEM to market. Here's why the engineering matters.
The Qi35 Is 25% Off and Ranked 13th. That's the TaylorMade Problem in One Sentence.
TaylorMade's Qi35 driver is 25% off and ranked 13th in MyGolfSpy testing. The summer discount timing signals something about where the brand is heading.
Good Good Gets Its Own Anchor Event at PGA Buying Summit. That Says a Lot.
Good Good Golf headlines the PGA Buying Summit's Summer Jam festival at PGA Frisco, a signal about who now owns the under-35 golf apparel customer.
Five Iron Plants 12 Trackman Bays on Yas Island. Trackman's Real Estate Play Keeps Compounding.
Five Iron Golf's new 30,000 sq ft Abu Dhabi venue adds 12 more Trackman bays. The venue strategy is quietly reshaping Trackman's competitive moat.
The Spikeless Revolution Skipped Right Past the PGA Tour
Nike Golf just won the Genesis Scottish Open as the PGA Tour spiked-shoe streak hit 27 weeks. The question is whether Nike does anything with the signal.
Miura's KM-008 Reissue Is a $1,250 Blade in a MOI Arms Race. That's the Point.
Miura reissues the KM-008 blade putter at $1,250 in limited quantities. A heritage play that says more about 8AM Golf's portfolio strategy than the putter market.
