Why PXG Is Quietly Building a Retail Network Through Regional Fitters Instead of Big Box Stores
PXG expands into Midwest retail through Austad's Golf, signaling a shift toward regional fitting partners over big-box distribution.
The Feed
Golf Brand News
This is the desk's daily coverage. Brand moves, marketing plays, retail shifts, athlete deals, the WITB tells, and the what-does-this-mean takes the rest of golf media isn't writing.
Other publications cover the players. We cover the companies. The ones writing the checks, signing the deals, missing the moments, reading the room, and occasionally surprising everyone.
Filter by brand to track a specific name. Sort by date for the freshest. Every story here gets read against the Index, so when a brand makes a move you can see whether the data agrees.
Other publications cover the players. We cover the companies. The ones writing the checks, signing the deals, missing the moments, reading the room, and occasionally surprising everyone.
Filter by brand to track a specific name. Sort by date for the freshest. Every story here gets read against the Index, so when a brand makes a move you can see whether the data agrees.
Golf news feed
TaylorMade's RORS-PROTO Relaunch Is the Same Iron With a Different Banner
TaylorMade relaunches RORS-PROTO irons after Rory's back-to-back Masters win. Same iron, same price, different narrative. Here's what you need to know.
Vice Golf's First Driver Lands at the Bottom of MyGolfSpy Testing
Vice Golf's VGD01 driver finished near the bottom of MyGolfSpy's 2026 test. What it means for the brand's hardware ambitions.
Titleist Charges $8 More for an Identical Score. Golfers Keep Paying It.
Titleist Players glove costs $8 more than PXG Players despite identical 9.4 ratings. What the price gap reveals about golf brand loyalty.
FootJoy's Premium Leather Shoes Are Getting Steep Discounts. That Tells You Something.
FootJoy Premiere Packard LX golf shoes are $95 off at Golf Galaxy. Here's what that discount signals about the premium footwear market.
Puma Golf's Nature Club Collab Is a Bet That Vibes Sell Better Than Scores
Puma Golf partners with Gumtree Golf & Nature Club on a lifestyle collection that prioritizes vibes over scores. A smart bet on casual golf's future.
Puma Golf's Gumtree Collab Is a Bet That Golfers Want to Slow Down
Puma Golf partners with Gumtree Golf & Nature Club on the Field Notes collection, a capsule built around stillness and natural observation.
Srixon Bets Its Iron Reputation on a Factory Floor Campaign
Srixon's new Iron Standard campaign puts its master craftsman center stage, betting that process-focused storytelling can move the needle in a crowded market.
Fitzpatrick's Playoff Win Over Scheffler Is the Best Ad Arccos Could Buy
Fitzpatrick beats Scheffler in a playoff at the RBC Heritage while crediting Arccos data for his preparation and decision-making.
Bridgestone Sends Its Guy to Talk About Golf Ball Rollback at an Industry Forum Nobody's Heard Of
Bridgestone Golf sends a rep to discuss ball rollback at a regional industry forum. A visibility play for a brand stuck at 64th globally.
Three Wins Across Three Tours in One Weekend, and Still Nobody Talks About Graphite Design
Graphite Design won across three tours last weekend but remains invisible to most golfers. Here is why tour wins do not equal brand awareness.
Forged Wedges for Less Than a Single Vokey: Kirkland's Latest Move to Embarrass the Big OEMs
Kirkland Signature forged wedges hit the USGA list, offering a three-piece set for less than one premium wedge from major OEMs.
PAYNTR's Min Woo Lee Signature Shoe Nearly Tops MyGolfSpy's 2026 Spiked Rankings
PAYNTR's Min Woo Lee signature shoe scores 9.8 in MyGolfSpy testing, finishing runner-up in spiked category. What it means for the challenger brand.
MyGolfSpy's Driver Test Data Reveals an Uncomfortable Truth for TaylorMade
MyGolfSpy's 2026 driver test shows Callaway Quantum beating TaylorMade Qi4D at high speeds. What it means for the world's second-ranked golf brand.
Why Golf's Most Expensive Polo Might Actually Be Worth It
Holderness & Bourne's $118 Springer polo earns rare praise from MyGolfSpy. Here's why premium golf apparel might finally justify its price tag.
Fitzpatrick's Blade Is Embarrassing the Mallet Crowd
Fitzpatrick wins RBC Heritage with Bettinardi blade putter, marking both PGA Tour blade victories this season. What it means for the mallet debate.
KBS Finally Has an Answer for the Speed-Chasing Amateur
KBS Tour V-X Lite targets fast-swinging amateurs with lightweight steel that runs a full flex stiffer than the competition.
Under Armour Golf Is Losing Its Territory Reps to Brands You've Never Heard Of
Under Armour Golf loses veteran territory rep to boutique brand Turtleson, signaling deeper issues in the company's shrinking golf ambitions.
TaylorMade Treats Women's Golf Like It Matters, And the Industry Should Be Watching
TaylorMade's Chevron Championship collection treats women's golf with the same creative investment as the Masters. Here's why that matters.
Callaway's Mother's Day Golf Ball Is a Gift Shop Move From a Top-5 Brand
Callaway's Supersoft Super Mom is a $28 gift-shop play. Competent execution, zero innovation, and a reminder that holiday balls exist to move units, not brands.
L.A.B. Golf Has the Data. Now It Needs the Shelf Space.
L.A.B. Golf's putters rank among top performers in MyGolfSpy testing, but brand awareness and distribution remain challenges for growth.
TaylorMade's Club Swap Video Is the Best Fitting Advertisement Nobody Asked For
TaylorMade's McIlroy-Fleetwood club swap video shows why custom fitting matters, even for the best players in the world.
Original Penguin's Spring 2026 Collection Asks If Retro Cool Still Has a Place in Modern Golf
Original Penguin's 2026 Spring Collection blends mid-century heritage with modern golf fabrics. Can retro style compete in today's market?
Fitzpatrick's Playoff Win Shows Why Titleist's Ball Dominance Remains Unchallenged
Matt Fitzpatrick wins RBC Heritage with Pro V1x in an all-Titleist playoff. Titleist dominance continues across global tours.
Foresight Sports Locks Down Another Tour Deal While Its Consumer Brand Flatlines
Foresight Sports becomes ANNIKA WAPT's official launch monitor partner while consumer brand awareness remains surprisingly low.