Titleist's GTS300 Mini Driver Is a Tour Rewrite, Not a New Idea
Titleist's GTS300 mini driver adds 25cc and 15-20% more MOI over the GT280, built from tour feedback from Justin Thomas and Cameron Young.
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Golf Brand News
This is the desk's daily coverage. Brand moves, marketing plays, retail shifts, athlete deals, the WITB tells, and the what-does-this-mean takes the rest of golf media isn't writing.
Other publications cover the players. We cover the companies. The ones writing the checks, signing the deals, missing the moments, reading the room, and occasionally surprising everyone.
Filter by brand to track a specific name. Sort by date for the freshest. Every story here gets read against the Index, so when a brand makes a move you can see whether the data agrees.
Golf news feed
PAGE 4Jul 7, 2026 to Jul 14, 202625 articles · 27 brands covered
Nippon Shaft Has Quietly Won 54 of the Last 89 Women's Majors. Nobody Talks About It.
Nippon Shaft has won 54 of the last 89 women's majors, including two straight by a 25-year-old Korean star. So why is the brand still invisible in North America?
Another ISCO Title on C-Taper: KBS Quietly Wins the Steel Shaft War Nobody Talks About
KBS C-Taper 130X wins again at the ISCO Championship. A look at how KBS quietly took steel shaft share from True Temper without a marketing budget.
The Foresight Play: Selling Simulators Through the Instructors Who Actually Use Them
Foresight Sports' real marketing isn't paid ads. It's teaching pros like the Buzzas choosing GCQuad at home while using Trackman at work.
Arccos Just Made Meta's Smart Glasses Actually Smart. That's the Real Story.
Arccos becomes the first shot-tracker integrated with Meta AI glasses. The real story isn't the tech, it's what it signals about ambient hardware in golf.
Cobra's Open Championship Headcover Skips the Claret Jug for a Clock Tower Nobody Will Recognize
Cobra's new $90 Open Championship headcover skips every obvious cliché and references Royal Birkdale's 1935 Art Deco clubhouse instead. A strategy read.
Chris Gotterup Keeps Winning, and SuperStroke Keeps Cashing the Marketing Checks
SuperStroke's Zenergy Pistol 2.0 was in Chris Gotterup's bag at the John Deere Classic. The brand's tour dominance is complete. The next move is bigger.
TaylorMade Plants Its Kingdom Flag in Hertfordshire, and the UK Fitting Market Just Got Interesting
TaylorMade opens its first Kingdom fitting facility outside the US at The Grove in Hertfordshire, running TrackMan, Foresight, and GEARS in every bay.
Who Is Arnie McNair? How an Anonymous Golfer Built a Cult Brand
Who is Arnie McNair? The anonymous Minnesota golfer behind the cult American-made apparel brand, what the $95 McNair Polo is, and what the DORMIED data shows.
Sun Day Red's Open Championship Capsule Is a Bet That Tiger's Brand Can Sell Links Nostalgia
Sun Day Red's Royal Collection drops July 9 with a Vessel bag collab and Open-inspired apparel. The real test: can the brand sell without the Tiger halo?
Kirkland's $40 Two-Dozen Golf Ball Just Got a B From Ball Lab. That's the Whole Story.
Kirkland's Performance + v3.0 Yellow scored 84/100 in MyGolfSpy Ball Lab testing with zero defects. At $1.67 a ball, the premium category has a problem.
The Quiet Business Under Every MyGolfSpy Hybrid Test: Foresight's GCQuad
Foresight's GCQuad sits behind every MyGolfSpy hybrid test, and that placement matters more than the used-club rankings it produces.
Sunday Golf Puts Bob Marley on a Cart Bag. The Collab Math Actually Works.
Sunday Golf's new Bob Marley licensed bag collab reads less like a cash grab and more like a brand that has figured out its lifestyle playbook.
L.A.B. Golf Just Put Cartoon PB&Js on a $2,000 Putter. It's Already Sold Out.
L.A.B. Golf's $2,000 Uncrustables putter collab sold out in hours. Inside the L Catterton-era marketing strategy turning a putting technology into a lifestyle brand.
Bridgestone's Quiet Tour Win: How a Wind Test in Ohio Built a Scottish Open Champion
Chris Gotterup's four PGA Tour wins in 12 months ties Scheffler. His Bridgestone Tour B X fitting story is the tour validation Bridgestone has waited a decade for.
PXG's GEN8 XP Wins the Distance War Nobody Else Is Fighting
PXG's 0311 XP GEN8 won Today's Golfer's 2026 iron test by 10 yards. The bigger story is what the win says about PXG's repositioning strategy.
Padraig Harrington's 28-Year Wilson Deal Is the Longest Active Player Contract in Golf. Sunday's Win Explains Why.
Padraig Harrington's second straight US Senior Open win extends the longest active player-OEM contract in golf. What Wilson's 28-year bet actually delivers.
Sun Mountain Puts a $435 Ballistic Bag Into a Market That Keeps Chasing Vessel
Sun Mountain's new Matchplay Ballistic Stand Bag pushes past $400 with military-grade 1680D nylon, taking direct aim at Vessel's premium territory.
Blue Tees Buys the Party at PGA Buying Summit. That's the Whole Strategy.
Blue Tees Golf sponsors the PGA Buying Summit Summer Jam and pitches the Rainmaker launch monitor to buyers. A green grass shelf-space play, decoded.
TRUE Linkswear Bets $225 That Walkers Will Pay Nike Money for a Pacific Northwest Sneaker
TRUE linkswear expands its Antigravity collection with a $225 tour-caliber Pro model, pushing the Tacoma walking-shoe brand into premium territory.
Vokey Engraves Setup Cues Into the Hosel. It's the Most Interesting Wedge Idea in Years.
Titleist Vokey's new SM11 Black Vapor wedges add engraved hosel alignment lines for three shot types. The most interesting wedge idea in years.
Titleist Puts a Vapor-Deposited Black Coat on the T-Series. Cameron Smith Has Been Asking For This Since 2010.
Titleist's new T-Series Black Vapor irons use vapor-deposition finishing across T100, T150, T250, and T350. A margin play from the category leader.
Sun Day Red Keeps Showing Up In Women's Golf Coverage. The Customer Base Is Another Question.
Sun Day Red's women's line keeps appearing in summer golf coverage. The product is landing. Building a real women's customer base is the harder story.
Tour Edge Enters Zero-Torque at $199. The Category Just Got a Floor.
Tour Edge launches the Zero T putter lineup at $199, undercutting L.A.B. and PXG in the fastest-growing putter category. What the move signals.
The Dangler Is a $40 Cupholder. Vessel Should Be Paying Attention.
A $40 viral cupholder from ParWalker is exposing a product gap Vessel and the premium carry bag category left wide open. Here is what it signals.
