Brad Dalke Gets a Rocket Classic Exemption. The Real Story Is What Good Good Just Pulled Off.
Good Good Golf lands a Rocket Classic sponsor exemption for Brad Dalke, marking a turning point for the creator brand's apparel ambitions on the PGA TOUR.
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Golf Brand News
This is the desk's daily coverage. Brand moves, marketing plays, retail shifts, athlete deals, the WITB tells, and the what-does-this-mean takes the rest of golf media isn't writing.
Other publications cover the players. We cover the companies. The ones writing the checks, signing the deals, missing the moments, reading the room, and occasionally surprising everyone.
Filter by brand to track a specific name. Sort by date for the freshest. Every story here gets read against the Index, so when a brand makes a move you can see whether the data agrees.
Golf news feed
PAGE 4May 28, 2026 to Jun 2, 202625 articles · 28 brands covered
L.A.B. Golf's VZN.1i: A Mallet Built to Solve the One Problem Lie Angle Balance Doesn't Touch
L.A.B. Golf's VZN.1i mallet putter, priced at $499, targets the alignment problem its Lie Angle Balance tech never solved. The strategy behind it.
J.Lindeberg Bets Its 30th Anniversary on the One Outfit Everyone Still Remembers
J.Lindeberg's 30-year anniversary capsule revisits Jesper Parnevik's 1998 Open look. The brand bets its heritage can compete with golf's new wave.
Fujikura's Junior Fitting Play: 65 Kids, Free VENTUS Shafts, and a Curry-Sized Marketing Bet
Fujikura fitted 65 junior golfers at The Belfry for Stephen Curry's UNDERRATED Tour, shipping each a VENTUS shaft. A long-game customer acquisition play.
Odyssey's $699 Damascus Milled Line Is a Quiet Shot at Bettinardi Territory
Odyssey expands its Damascus Milled putter line to four models at $699, pushing into premium milled territory long owned by Bettinardi and Scotty Cameron.
L.A.B. Golf's VZN.1i Looks Almost Normal. That's the Story.
L.A.B. Golf's new VZN.1i putter ditches the brand's polarizing looks for something closer to mainstream. The shift signals where L.A.B. is heading next.
The Break-In Window Is Quietly Becoming Golf's Most Important Footwear Metric
MyGolfSpy's new break-in tier system is quietly reshaping how golf shoes get judged. Adidas Golf is positioned to benefit, if the marketing follows the materials.
FlightScope's Father's Day Discount Tells You Where Personal Launch Monitor Pricing Is Actually Headed
FlightScope's Father's Day promotion cuts software bundles by 43%, signaling where personal launch monitor pricing is actually headed in 2026.
Barney Adams Returns to the Driver Conversation With FORTA TOUR. The Shaft Category Has Changed Around Him.
Breakthrough Golf's FORTA TOUR wood shaft ships worldwide. Barney Adams takes on Fujikura and Mitsubishi in the most crowded shaft category in golf.
Sunday Golf Bets On The World Cup Crowd With An 11-Country Capsule
Sunday Golf drops 11 World Cup country editions of its Ryder stand bag at $264.99, the latest sign the brand is operating more like a lifestyle label than a bag maker.
KBS Wins Two Tours in a Weekend, And Nobody Will Remember By Tuesday
KBS shafts won on the LPGA and Korn Ferry Tours this weekend, but the real story is the PGI 80 graphite iron shafts in the winning bag.
The Topgolf Playbook Without Topgolf: Pine Royale Bets on Power Tee and Trackman for Florida's Range Wars
Pine Royale opens in Florida with 14 Power Tee units and Trackman tech, signaling how automated teeing is becoming standard for entertainment ranges.
Callaway's Chrome Tour Dogs Drop Is a Limited-Edition Playbook Hiding in Plain Sight
Callaway's Chrome Tour Dogs drop reveals a limited-edition merchandising engine that's quietly become one of the brand's most efficient marketing plays.
Céline Boutier Wins Her Seventh on a Bag PXG Hasn't Refreshed in Three Generations
Céline Boutier wins the ShopRite LPGA Classic with a PXG bag spanning four product generations. What it says about PXG's brand trajectory in 2026.
Henley Wins at Hogan's Alley, and Ben Hogan Golf Gets a Marketing Moment Money Can't Buy
Russell Henley's win at Colonial gave Ben Hogan Golf a week of free brand equity. Whether the revived OEM can convert cultural weight into iron sales is another question.
Fore All Buys Melrose, Riviera, and a Pink Bus for U.S. Women's Open Week
Fore All is taking over L.A. for U.S. Women's Open week with a Barbie collab, a Melrose pop-up, a Riviera suite, and a pink bus on Sunset.
Odyssey's Zero-Torque Putter Just Won Most Wanted. The Color Story Is Going to Sell It.
Odyssey's S2S TRI-HOT Black putters launch June 12 at $599.99, days after the line won MyGolfSpy's 2026 Most Wanted Zero-Torque test.
PING's s259 Customizer Charges À La Carte. That Pricing Choice Tells You Where Wedge Margin Is Going.
PING's s259 Wedge Customizer uses à la carte pricing instead of bundled custom tiers. The structural choice signals where wedge margin is heading.
Full Swing Signs the BYU Freshman Every Launch Monitor Brand Wanted
Full Swing signs BYU freshman Kihei Akina as KIT launch monitor ambassador, doubling down on the NIL and junior golf market over traditional tour pro deals.
PXG's Jake Knapp Validation Series Is Less About the Clubs Than the Distribution Problem It's Solving
PXG's Fully Equipped series with Jake Knapp validates the Lightning Woods and Secret Weapon Mini Driver, but the real story is distribution strategy.
What Makes a Golf Headcover Worth Reselling?
Golf headcover resale value is driven by four things: scarcity, brand reputation, tour-only access, and collector demand. Here is what the real sold-listing data shows.
What Is Random Golf Club?
Random Golf Club is a golf community, media company, and apparel brand founded by Erik Anders Lang. Here is how it grew, what it actually is, and how it compares to Malbon.
Ben Hogan Golf's 172% Surge Has Nothing to Do With Bryson, and Everything to Do With What's Missing From Modern Equipment Marketing
Ben Hogan Golf jumped 172.5% in brand attention in April 2026. The reason has more to do with industry fatigue than any single product launch.
Golf Pride's Tour Velvet Is Still Eating: 20 of the Top 50 Players Can't Be Wrong
Golf Pride's Tour Velvet hasn't changed since 1995, and 20 of the top 50 players still game it. Why incumbency might be the grip category's best strategy.
FootJoy's Premiere Marquis Is Quietly Becoming the Best-Looking Shoe in Golf
FootJoy's Premiere Series Marquis lands in another gift guide, and the brand's heritage-leaning footwear strategy is paying off in ways competitors can't copy.