Bettinardi's $250 Copper Wedge Is a Bet That Golfers Will Pay for Patina
Bettinardi's $250 Molten Copper HLX 6.0 wedge features a copper-plated face designed to patina over time. A bold play in the premium wedge market.
The Feed
Golf Brand News
This is the desk's daily coverage. Brand moves, marketing plays, retail shifts, athlete deals, the WITB tells, and the what-does-this-mean takes the rest of golf media isn't writing.
Other publications cover the players. We cover the companies. The ones writing the checks, signing the deals, missing the moments, reading the room, and occasionally surprising everyone.
Filter by brand to track a specific name. Sort by date for the freshest. Every story here gets read against the Index, so when a brand makes a move you can see whether the data agrees.
Other publications cover the players. We cover the companies. The ones writing the checks, signing the deals, missing the moments, reading the room, and occasionally surprising everyone.
Filter by brand to track a specific name. Sort by date for the freshest. Every story here gets read against the Index, so when a brand makes a move you can see whether the data agrees.
Golf news feed
MyGolfSpy Just Called the adipower 26 the Best Value in Golf Footwear
Adidas adipower 26 wins MyGolfSpy's Best Value badge for 2026. At $140, it delivers top stability and fit in golf footwear testing.
The Standard Srixon ZXi Just Beat Every Driver in MyGolfSpy's Slow Swing Speed Test
Srixon ZXi topped MyGolfSpy's 42-driver slow swing speed test, beating the ZXi Max by 6 yards of carry. Standard models are outperforming max forgiveness.
Tour Edge Just Beat the Big Four in Driver Testing. Time to Stop Calling It a Value Brand.
Tour Edge Exotics Max finished top-four in driver testing. Time to stop calling it a value brand and start treating it as a performance choice.
The Hybrid Is Dying on the PGA Tour. Here's Why That Doesn't Matter for Your Bag.
PGA Tour pros are ditching hybrids for 7-woods and utility irons. TaylorMade is at the center of the shift. Here's why it matters.
Bettinardi's Copper Wedges Are a $250 Bet on Patina-Obsessed Golfers
Bettinardi releases HLX 6.0 wedges in limited Molten Copper PVD finish at $250, targeting collectors who want gear that ages with character.
Copper-Plated Wedges at $250 Is Exactly the Kind of Move a Boutique Brand Should Make
Bettinardi releases HLX 6.0 wedges in a limited Molten Copper PVD finish at $250, betting on patina and exclusivity over mass appeal.
PXG's Fitting Pitch Feels Like 2018 All Over Again
PXG pushes custom fitting as its core differentiator with claims of 20-30 yard gains. Is the fitting-first strategy enough to move the needle?
The $550 Fairway Wood Is Here, and Callaway Isn't Apologizing
Callaway's Quantum Ti fairway wood costs $550 and features full titanium construction. Here's what the premium pricing signals for the category.
Odyssey Just Made Zero-Torque Putters Look Normal. That Changes Everything.
Odyssey's new Tri-Hot S2S SB putters deliver zero-torque performance in a conventional-looking design. Here's why that matters for the putter market.
Mini Drivers Are No Longer a Niche. Callaway Just Made That Official.
Callaway's Quantum mini driver brings flagship tech to a 340cc head. Third straight release proves mini drivers are now a real category.
Cleveland Golf Is Now Paying You to Play Through a Rewards App Partnership
Cleveland Golf partners with GolfN rewards app, letting golfers redeem points for wedges and gear. Here's what it means for the brand.
Sun Mountain's ClubGlider Wins Back-to-Back MyGolfSpy Travel Bag Tests. Does Anyone Else Even Show Up?
Sun Mountain's ClubGlider Meridian wins MyGolfSpy's Best Travel Bag for the second consecutive year, beating 24 competitors in 2026 testing.
SuperStroke's Patriotic Putter Grip Is the Right Kind of Limited Edition
SuperStroke's limited-edition Folds of Honor putter grip supports military families. Here's why this $40 accessory matters more than most.
Original Penguin Is Betting Its Women's Line on the Pickleball-to-Golf Pipeline
Original Penguin's Spring 2026 women's line targets golfers, pickleball players, and tennis athletes with one crossover collection.
Original Penguin Bets Its Golf Future on Nostalgia. That Might Not Be Enough.
Original Penguin launches Spring 2026 golf collection with retro styling and recycled fabrics. Can heritage save a brand near the bottom of the rankings?
PXG Blinks First: The DTC Purist Heads to Big-Box Retail
PXG partners with PGA TOUR Superstore for nationwide retail expansion, marking a strategic shift from its direct-to-consumer roots.
PXG Finally Admits It Needs Big-Box Retail to Survive
PXG clubs now available at PGA TOUR Superstore as the direct-to-consumer brand makes a major retail pivot.
Why Sun Mountain Is Doubling Down on Women's Bags While Competitors Chase Viral Moments
Sun Mountain's 2026 women's bag lineup prioritizes function over flash. A smart bet or a missed moment in golf's noisiest category?
Rory McIlroy's Back-to-Back Masters Wins Put SuperStroke Back in the Spotlight
Rory McIlroy's back-to-back Masters victories with SuperStroke's Zenergy Pistol Tour grip give the brand its biggest validation yet.
Five Iron Golf Is Building a Pipeline From Simulator Bays to First Tees
Five Iron Golf launches spring programs connecting Trackman-powered indoor training to on-course play through instruction and membership perks.
SuperStroke Rides McIlroy's Back-to-Back Masters Win Into Relevance
Rory McIlroy's back-to-back Masters win puts SuperStroke's Zenergy Pistol Tour grip in the spotlight at exactly the right moment.
GTS Fairways Hit Tour Bags as Titleist's Metalwood Dominance Continues
Titleist GTS fairways hit PGA and LPGA tours as Cameron Young and Johnny Keefer add 7-woods to their bags following dominant driver launch.
Nippon Shaft Bets on Black Chrome to Match the Murdered-Out Iron Trend
Nippon Shaft releases Luxury Black chrome versions of its MODUS³ lineup, matching the blacked-out iron trend sweeping club design.
Wilson Goes Big in Times Square, But Can Billboards Fix a Brand Problem?
Wilson Golf launches Times Square billboard campaign as brand momentum rises 23%. Can visibility translate to equipment consideration?