Chris Gotterup closed the John Deere Classic with a nine-under 62 to erase a five-shot deficit, and every putter grip company on tour woke up Monday wishing they had his bag. SuperStroke does. The Zenergy Pistol 2.0 was on the winning putter, which means the Wixom, Michigan brand gets to write another press release about another PGA TOUR trophy.
The win was Gotterup's third of the 2026 season and moves him to No. 7 in the world. He led the field in Strokes Gained: Total and Strokes Gained: Off the Tee, which is worth pausing on: the guy won with his driver, not his putter. But putter grip marketing is putter grip marketing, and the Zenergy Pistol 2.0 gets its logo in the highlight reel regardless of whether the flat stick was the actual weapon that week. That's the trade a grip brand makes. You pay for placement, you count the wins, you don't caveat the strokes-gained data.
SuperStroke's 2025 numbers are the real story behind the story. Users won 66 tournaments across the major tours last year, 25 on the PGA TOUR alone, generating more than $68 million in first-place prize money. That's not a brand hoping to be relevant. That's a brand that has already won the putter grip war and is now defending market share against a fragmented field of upstarts like LA Golf, Garsen, and the boutique tour-shop grips that show up on a caddie's Instagram once a quarter. When the tour ambassador list includes Jordan Spieth, Patrick Cantlay, and Sungjae Im, the marketing writes itself.
The Pistol 2.0 itself is a sensible product refresh rather than a reinvention. The Zenergy line leans into softer polyurethane, the SPYNE ridge for hand placement, and the Tech-Port that lets golfers bolt on CounterCore weights. That last piece matters more than it sounds. The Tech-Port is SuperStroke's quiet moat: once a player is customizing weights and tracking accessories through a proprietary port, switching brands means starting the fitting process over. It's the printer-ink model applied to putter grips, and it's smarter than anything a competitor has come up with.
The DORMIED Index has SuperStroke ranked 47th globally with a month-over-month drop of 18.5 percent, which reads odd against the tour dominance until you remember that the accessories category punches below its weight in overall brand conversation. Grips are a considered purchase, not an aspirational one. Nobody posts their new putter grip on Instagram the way they post a new Scotty. SuperStroke's challenge isn't tour wins. It's translating a locked-down professional franchise into the kind of retail energy that keeps a brand top of mind between putter fittings.
What to watch: whether SuperStroke uses the Gotterup run as an excuse to push deeper into the club grip business, where the competition is Golf Pride and Lamkin and the margins are thinner but the volume is a different universe. The company already offers full club grip lines, but they've never generated the mindshare of the putter category. If Gotterup wins the Scottish Open defending his title, expect the marketing to start pivoting hard toward the full-bag story. The putter grip war is already won. The next one is bigger.
