Forging Costs More and the Price Didn't Move. TaylorMade's Hi-Toe 5 Makes Its Money at $249.99.
TaylorMade's Hi-Toe 5 is the first forged version of the line, priced at $199 stock and $249.99 custom. The margin story is in the configurator.
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Golf Brand News
This is the desk's daily coverage. Brand moves, marketing plays, retail shifts, athlete deals, the WITB tells, and the what-does-this-mean takes the rest of golf media isn't writing.
Other publications cover the players. We cover the companies. The ones writing the checks, signing the deals, missing the moments, reading the room, and occasionally surprising everyone.
Filter by brand to track a specific name. Sort by date for the freshest. Every story here gets read against the Index, so when a brand makes a move you can see whether the data agrees.
Which Golf Brand Stories Are in The Feed?
Nothing in the Fall Collection Requires a Golf Course. Turtleson Priced It That Way.
Turtleson's fall collection leads with a $395 cashmere hoodie and $160 layering knits. The real story is how golf brands survive the fourth quarter.
Zero Torque Has a Look Problem. Evnroll Is Selling the Workaround at $449.
Evnroll's EZPZ Reverse Torque Putter counters the zero-torque boom with heel-biased mass at $449. The engineering is real. The retail sentence is harder.
Five Puerto Rico Properties on One Résumé: Troon's Rio Mar Head Pro Hire Is a Local Play
Troon hired Aaron West as head golf professional at Wyndham Grand Rio Mar. His résumé covers five Puerto Rico properties, and that is the whole point.
Ten Years at Winged Foot, Now on the Vendor Side: Johnnie-O's Quietest Advantage
Johnnie-O hired 2023 PGA Merchandiser of the Year Katie Wiedmar from Winged Foot to lead green grass sales. Why the buyer-to-vendor pipeline is the real war.
One 1960s Sweater Archive Beats Three New Fabric Trademarks. Original Penguin Finally Opened the Vault.
Original Penguin's Summer/Fall 2026 golf collection buries the real news: a limited Munsingwear archive sweater drop that no competitor can copy.
The Long Sleeve Nobody Wanted to Wear in August Built IBKUL a Ten-Year Business
IBKUL marks 10 years built on IceFil cooling fabric and three straight AGM private club sell-through wins, with almost no consumer visibility to show for it.
Every Coach's Lay-Up Number Is Worth Negative 0.22 Strokes. Arccos Put a Figure On It.
Arccos studied 1.34 million par-5 holes and killed the lay-up number. The data, the Broadie parallel, and why the database is the real product.
The $299 Rangefinder Nobody Needs. Bushnell and Garmin Both Sell One.
Bushnell and Garmin both price entry rangefinders at $299.99. Why the $399 Tour V7 Shift is the smarter buy and what the price floor really protects.
Two Seasons, $800, and the Rain Suit Wets Out. FootJoy Sells the Fix, Not the Replacement.
FootJoy, Galvin Green and KJUS say premium rain gear that stops beading water can be revived, not replaced. The DWR fix, and why retail ignores it.
The United Kingdom of Golf: Inside Reebok x MANORS II
MANORS is the 4th most in-demand golf brand in Britain and 52nd in America. Its second Reebok collab is a British campaign for an American problem.
A $40 Weekday Rate Now Buys You a Trackman. Ask What That Does to the Brand.
Golf Lounge 18's 11th venue opens in Nanuet with Trackman simulators and $40 weekday rates. The franchise channel is where launch monitor volume now lives.
Nobody Posts About an Ordering Portal. Sun Mountain's RepSpark Move Matters Anyway.
Sun Mountain joins RepSpark's B2B platform, betting that shelf space and reorder speed, not Instagram, remain the real moat in the golf bag category.
Two Wins In Ten Years Of Most Wanted Testing, And TaylorMade Still Owns The Driver Rack
Ten years of MyGolfSpy Most Wanted Driver winners: four PING, three Callaway, two TaylorMade. What the Qi4D win says about TaylorMade's driver strategy.
Five Stretch Layers and One Merino Sweater: Fairway & Greene Is Playing a Different Game
Fairway & Greene's Baruffa Merino Windsweater lands in MyGolfSpy's splurge tier. Why naming an Italian mill is a defensible strategy for a wholesale golf brand.
20 of 36 Balls Over the USGA Weight Limit. Snell's Cast Urethane Return Is a Factory Story.
Snell's MTB Black LTD returns with a cast urethane cover at $38.99 a dozen. The spec is really an announcement about which factory is making it.
The Cheapest Customer Acquisition Tool in Golf Is a Gapping Calculator. PXG Just Built One.
PXG launched a wedge gapping calculator that ends at a fitting appointment. The funnel, the $199 vs $299.99 ladder, and why the inputs are the weak point.
Four Shafts in the Winning Bag, One Profile, and It Launched Before Adjustable Hosels: Graphite Design's DI Problem
Graphite Design won on LIV Golf and the LET in the same weekend, but the four Tour AD DI shafts in one winning bag reveal the brand's real problem.
A 25% Revenue Jump Got Credited to the Teeing System, Not the Launch Monitor. Trackman Has a Range Problem.
A Charlotte range credits 25% revenue growth to Power Tee's leased teeing system, with Trackman listed as a feature. What that says about range tech economics.
A Grip Amateurs Could Never Buy Is Now SuperStroke's DTC Test Case
SuperStroke's tour-only Zenergy 2.0PT putter grip is now DTC-exclusive after Michael Brennan's Wyndham win. The Off The Truck program is the real story.
Nine of Ten Playoff Players Wear Spikes. Retail Went the Other Way, and FootJoy Sells Both.
Softspikes hit 31 straight PGA TOUR wins with FootJoy footwear, and 62 of 70 Playoff qualifiers wear spikes. The retail floor went spikeless. Here is the split.
777 Juniors From 42 Countries and One Logo: Inside Callaway's Cheapest Marketing Buy
Callaway's FCG World Championship title sponsorship adds Colombia as an exclusive qualifying partner. Why junior golf is the cheapest brand buy in the category.
The Cart Strap Always Covers Your Pockets. Sun Mountain Finally Engineered Around It.
Sun Mountain's H2NO C-130 waterproof cart bag fixes the cart-strap flaw every bag has, with 14 full-length dividers and nine sealed pockets.
50.1% Gross Margin, $11 Million in Tariff Refunds and the Business Callaway Deleted to Get There
Callaway posted 50.1% gross margin and $75.2M in Q2 profit. The margin came from tariff refunds, price increases and the low-margin business it cut.
Longest In Four Iron Categories, First In None: The Pattern Inside Callaway's 2026 Lineup
Callaway led distance in four 2026 iron categories and won none outright. A look at what MyGolfSpy's testing reveals about Callaway's design brief.
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