Holderness & Bourne

Founded 2014 · New York, New York, USA

Apparel & Footwear

#10

Global Rank

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Holderness & Bourne entered the golf apparel market in 2014 with a clear thesis: golfers who grew up wearing traditional country club attire still existed, and they were underserved by the wave of athletic-fit performance brands dominating retail. Founded in New York, the brand produces premium polos, quarter-zips, and layering pieces that draw from classic American sportswear rather than athletic innovation labs. The styling skews preppy and refined, think broader cuts, thoughtful color palettes, and an emphasis on looking polished rather than optimized for swing mechanics. Holderness & Bourne uses modern performance fabrics that wick moisture and resist wrinkles, but the design language deliberately avoids the loud patterns and slim silhouettes that defined golf fashion in the 2010s. The brand's positioning appeals to golfers who view the game through a more traditional lens, often members at private clubs where dress codes still matter and where apparel serves as a signal of taste rather than just function. Holderness & Bourne has cultivated a loyal following among older millennials and Gen X players who want golf clothes that work on the course but don't announce themselves as activewear when worn to lunch afterward. The brand remains independent and relatively small compared to major apparel players, but its focus on a specific aesthetic has allowed it to carve out a defensible niche in a crowded market. It's not chasing tour endorsements or trying to outfit the next generation of bombers, it's dressing the golfer who still believes the game should look a certain way.