Every competitive shot on the PGA Tour has been laser-measured since ShotLink went tour-wide in 2003. Every competitive shot on the LPGA and Ladies European Tours has not. Twenty-three years later, the women's game still has no equivalent shot-by-shot measurement layer running across its schedule, which is why a supplier announcement that reads like boilerplate is actually the most consequential line in the 2026 Solheim Cup partner list.
Trackman has been named Official Ball Tracking and Simulator Supplier of the 2026 Solheim Cup at Bernardus Golf in Cromvoirt, Netherlands, September 7-13. It joins a partner roster fronted by PING, Rolex and Skyscanner, with John Deere on turf machinery, adidas on footwear, and new arrivals E-Z-GO, TUMI and CT&ROE. In the hierarchy of that list, Trackman sits in the supplier tier. In terms of what it actually changes about the broadcast, it sits near the top.
The company was founded in Denmark in 2003, the same year ShotLink reached full deployment, and it now supplies club and ball tracking data to the PGA Tour, DP World Tour and LIV Golf League for TV and digital. That triple is the tell. Trackman is no longer competing for the launch monitor purchase decision at this level; it is competing to be the measurement standard that broadcast graphics, tour statistics and betting feeds are all built on top of. Once a tour's production pipeline is engineered around a data source, switching costs stop being about hardware price.
What the Solheim Cup gets in return is worth naming plainly. Women's professional golf has spent a decade arguing that the product is undersold, and one of the reasons is that the numbers underneath it are thinner. Ball speed, spin, apex, carry, proximity: these are the raw materials of modern golf storytelling, and the LPGA and LET have had far less of them to work with than the men's tours. A single week of full radar coverage does not fix a structural gap, but it does produce a data set that did not exist before, at the most watched event on the women's calendar, in a match play format where every shot carries narrative weight.
The commercial logic on Trackman's side is less about the broadcast than the map. The Netherlands has roughly 430,000 registered golfers and the NGF is the country's fourth largest sports federation. Bernardus opened in 2018, hosted three Dutch Opens on the DP World Tour, and is exactly the profile of resort-adjacent, practice-facility-heavy venue that buys Trackman Range. Event supplier deals are distribution for a hardware company, and Trackman already has more than 50,000 powered bays worldwide. Every European federation and facility operator watching this event is a line item.
Which makes the timing worth noting. Trackman currently sits 27th globally on the DORMIED Index with a score of 13.5, down 18.3 percent month over month, and a September supplier badge is not the kind of thing that reverses a decline in brand attention. That is not a criticism of the deal so much as a description of the category. Trackman's competition for consumer mindshare is Foresight, Full Swing and Toptracer, all of which sell into the entertainment and simulator boom with louder marketing and, in Full Swing's case, a Tiger Woods endorsement. Trackman's counterargument has always been that it is the measurement layer everyone else gets compared to. Broadcast contracts are how you keep saying that without saying it.
The question worth tracking is what happens after September 13. One week of radar coverage at a Solheim Cup produces a highlight reel and a set of graphics. A permanent data system across the LET and LPGA schedules produces a sport that can be analyzed, wagered on and argued about the way the men's game has been since 2003. Trackman has now demonstrated the capability at the women's game's biggest stage. Whether either tour finds the money to make it routine is the more interesting story, and Trackman is the only company positioned to be on both ends of that conversation.
