William Murray Golf is sold primarily through its own website at williammurraygolf.com, which carries the full current collection of polos, button-downs, pants, outerwear, and accessories. Beyond the direct site, the brand is available through theChivery.com, the e-commerce arm of the Chive Media Group that co-created the brand, and on Amazon through the official William Murray Golf storefront. Select golf and lifestyle retailers also stock the line, though availability at third-party shops varies by season and region.
For most buyers, the direct website is the best starting point. It carries the widest selection, the newest drops, and the brand's signature loud prints and irreverent designs that sell out fastest. theChivery is the next most reliable source given the corporate relationship, and Amazon offers the convenience of Prime shipping for buyers who already live in that ecosystem, though the Amazon selection is typically narrower than the brand's own site.
What You Are Actually Buying
William Murray Golf is the apparel brand built around actor and comedian Bill Murray and his five brothers. The clothing reflects the Murray brothers' off-the-cuff, do-not-take-yourself-too-seriously attitude toward golf. Expect bold patterns, playful prints, and designs meant to stand out on a course full of plain navy polos, while still being made from legitimate performance fabrics with moisture-wicking and stretch. The brand's pitch is that golf can be fun and a little irreverent without disrespecting the game, and the product line delivers on that with pieces that photograph well and read as personality-forward rather than corporate.
The pricing sits in the mid-premium range for golf apparel, comparable to other lifestyle-forward brands. Polos generally land in the range you would expect from a premium golf shirt, with limited-edition and heavily printed pieces commanding more. The brand runs frequent seasonal drops and collaborations, so the catalog rotates and sought-after prints can disappear quickly.
A Note on Sizing and Returns
Because the brand sells largely direct-to-consumer and through partner sites rather than brick-and-mortar golf shops, you usually cannot try pieces on before buying. Check the brand's size guide before ordering, particularly for the polos and pants where fit preferences matter most. Buying through the official website or theChivery generally gives you the most straightforward return experience, since those channels are tied directly to the brand's own fulfillment.
The DORMIED Take
William Murray Golf has built a durable niche by attaching a genuinely beloved celebrity to a category that takes itself far too seriously. The Bill Murray association is not a licensing afterthought; the Murray brothers are involved, the brand voice reflects their sensibility, and the whole thing feels authentic rather than slapped together. That authenticity is why the brand has lasted nearly a decade and doubled its business repeatedly when many celebrity-attached apparel ventures fizzle within a few seasons.
For buyers, the practical answer is simple: start at williammurraygolf.com for the full selection, use theChivery or Amazon as alternatives, and move quickly on limited prints because the best designs do not stick around. The brand is a reliable pick for golfers who want their wardrobe to signal that they are out there to enjoy themselves.
