The Hybrid Is Dying on the PGA Tour. Here's Why That Doesn't Matter for Your Bag.
PGA Tour pros are ditching hybrids for 7-woods and utility irons. TaylorMade is at the center of the shift. Here's why it matters.
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Golf Brand News
This is the desk's daily coverage. Brand moves, marketing plays, retail shifts, athlete deals, the WITB tells, and the what-does-this-mean takes the rest of golf media isn't writing.
Other publications cover the players. We cover the companies. The ones writing the checks, signing the deals, missing the moments, reading the room, and occasionally surprising everyone.
Filter by brand to track a specific name. Sort by date for the freshest. Every story here gets read against the Index, so when a brand makes a move you can see whether the data agrees.
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PAGE 17Apr 5, 2026 to Apr 17, 202618 articles · 16 brands covered
Bettinardi's Copper Wedges Are a $250 Bet on Patina-Obsessed Golfers
Bettinardi releases HLX 6.0 wedges in limited Molten Copper PVD finish at $250, targeting collectors who want gear that ages with character.
Copper-Plated Wedges at $250 Is Exactly the Kind of Move a Boutique Brand Should Make
Bettinardi releases HLX 6.0 wedges in a limited Molten Copper PVD finish at $250, betting on patina and exclusivity over mass appeal.
The $550 Fairway Wood Is Here, and Callaway Isn't Apologizing
Callaway's Quantum Ti fairway wood costs $550 and features full titanium construction. Here's what the premium pricing signals for the category.
Mini Drivers Are No Longer a Niche. Callaway Just Made That Official.
Callaway's Quantum mini driver brings flagship tech to a 340cc head. Third straight release proves mini drivers are now a real category.
Odyssey Just Made Zero-Torque Putters Look Normal. That Changes Everything.
Odyssey's new Tri-Hot S2S SB putters deliver zero-torque performance in a conventional-looking design. Here's why that matters for the putter market.
Cleveland Golf Is Now Paying You to Play Through a Rewards App Partnership
Cleveland Golf partners with GolfN rewards app, letting golfers redeem points for wedges and gear. Here's what it means for the brand.
Original Penguin Bets Its Golf Future on Nostalgia. That Might Not Be Enough.
Original Penguin launches Spring 2026 golf collection with retro styling and recycled fabrics. Can heritage save a brand near the bottom of the rankings?
PXG Finally Admits It Needs Big-Box Retail to Survive
PXG clubs now available at PGA TOUR Superstore as the direct-to-consumer brand makes a major retail pivot.
Why Sun Mountain Is Doubling Down on Women's Bags While Competitors Chase Viral Moments
Sun Mountain's 2026 women's bag lineup prioritizes function over flash. A smart bet or a missed moment in golf's noisiest category?
Five Iron Golf Is Building a Pipeline From Simulator Bays to First Tees
Five Iron Golf launches spring programs connecting Trackman-powered indoor training to on-course play through instruction and membership perks.
SuperStroke Rides McIlroy's Back-to-Back Masters Win Into Relevance
Rory McIlroy's back-to-back Masters win puts SuperStroke's Zenergy Pistol Tour grip in the spotlight at exactly the right moment.
Full Swing's Disappearing Act: From Tiger's Garage to Marriott's Marketing Copy
Full Swing goes unmentioned in Golfzon's Marriott resort activation, raising questions about the brand's future identity post-acquisition.
GTS Fairways Hit Tour Bags as Titleist's Metalwood Dominance Continues
Titleist GTS fairways hit PGA and LPGA tours as Cameron Young and Johnny Keefer add 7-woods to their bags following dominant driver launch.
Wilson Goes Big in Times Square, But Can Billboards Fix a Brand Problem?
Wilson Golf launches Times Square billboard campaign as brand momentum rises 23%. Can visibility translate to equipment consideration?
Vice Golf Partners With Uneekor for Major Season Giveaway Push
Vice Golf joins Uneekor's Major season giveaway as the brand rides 49% month-over-month momentum in the DORMIED Index rankings.
Rory McIlroy Puts $500K Behind Youth Golf Access, But the Real Story Is Municipal Course Expansion
Rory McIlroy donates $500K to Youth on Course as Bank of America expands municipal golf access for kids nationwide.
J.J. Spaun's Texas Open Win Gives Puma Something It Desperately Needed: A Storyline
J.J. Spaun wins the Texas Open, giving Puma Golf a tour storyline it can build around as brand momentum rises.
