The Feed

Golf Brand News

This is the desk's daily coverage. Brand moves, marketing plays, retail shifts, athlete deals, the WITB tells, and the what-does-this-mean takes the rest of golf media isn't writing.

Other publications cover the players. We cover the companies. The ones writing the checks, signing the deals, missing the moments, reading the room, and occasionally surprising everyone.

Filter by brand to track a specific name. Sort by date for the freshest. Every story here gets read against the Index, so when a brand makes a move you can see whether the data agrees.

Golf news feed

PAGE 19May 18, 2026 to May 21, 202625 articles · 25 brands covered
May 21, 2026
Who Owns Takomo Golf?

Takomo Golf is owned by founder and CEO Sebastian Haapahovi. Grant Horvat and the Bryan Bros became minority shareholders in January 2025.

May 21, 2026
Are Takomo Irons Good?

Yes, Takomo irons are good. The Iron 201 is forged from S20C steel (same grade Miura uses) and sells for ~$589, roughly half the cost of comparable OEM sets.