Sun Day Red Takes Top Spot in Women's Golf Polo Showdown
Sun Day Red wins best women's golf polo in MyGolfSpy's 2026 test, beating RLX, Peter Millar, and Vineyard Vines on performance and fit.
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Golf Brand News
This is the desk's daily coverage. Brand moves, marketing plays, retail shifts, athlete deals, the WITB tells, and the what-does-this-mean takes the rest of golf media isn't writing.
Other publications cover the players. We cover the companies. The ones writing the checks, signing the deals, missing the moments, reading the room, and occasionally surprising everyone.
Filter by brand to track a specific name. Sort by date for the freshest. Every story here gets read against the Index, so when a brand makes a move you can see whether the data agrees.
Which Golf Brand Stories Are in The Feed?
Cleveland Golf Bets Its Future on 130 Yards and In
Cleveland Golf's new campaign signals a full retreat to wedges and putters. The brand is betting its future on owning the 130-yard-and-in category.
460 Million Shots Later, Shot Scope Finally Figured Out What Golfers Actually Need to See
Shot Scope launches the Shot Scope 6, distilling 460 million shots into six key metrics designed to simplify game improvement for overwhelmed golfers.
J.Lindeberg's Summer Holiday Collection Bets Big on the Golf-to-Everywhere Wardrobe
J.Lindeberg launches Summer Holiday 2026, a three-pillar collection bridging golf performance and fashion-forward lifestyle apparel.
TaylorMade's Qi4D LS Is the Low-Spin Driver Built for Players Who Shouldn't Be Playing Low-Spin Drivers
TaylorMade's Qi4D LS targets the gap between low-spin marketing and mid-handicap reality. Whether the forgiveness claim holds is the real test.
Tour Edge Wants to Own the Value Zero-Torque Category Before Anyone Else Does
Tour Edge launches four zero-torque putters at $199.99 each, undercutting L.A.B. Golf and Odyssey in a category land grab.
Vessel Wants to Dress You Now, Not Just Carry Your Clubs
Vessel launches SS26 apparel line with polos, pants and a Payntr footwear collab. A smart brand extension or a crowded market play?
Golf Pride's Zero Taper Putter Grip Takes Direct Aim at SuperStroke's Dominance
Golf Pride's Zero Taper putter grip challenges SuperStroke's dominance with a stability-focused design that preserves feel through impact.
Nike Golf Takes a Public Hit as MyGolfSpy Names Roshe G Among Most Overrated Shoes of 2026
MyGolfSpy names Nike Roshe G and Jordan Air Rev among most overrated golf shoes of 2026, raising questions about Nike Golf's footwear strategy.
A JGTO Win Won't Fix Graphite Design's Visibility Problem
Graphite Design's Tour AD shafts won another JGTO title, but the brand's visibility continues to slide. Engineering excellence alone isn't enough.
Jonathan Stewart Found His Second Career on the Golf Course. TRUE linkswear Is Betting He's Not Alone.
TRUE linkswear signs Jonathan Stewart as brand ambassador. The retired NFL star's endorsement signals a push beyond niche footwear into lifestyle golf.
Grooveit's Wholesale Bet Shows How Good Good Golf Partnerships Actually Pay Off
Grooveit joins RepSpark to expand wholesale distribution, leveraging its Good Good Golf partnership to scale from DTC brand to retail player.
True Spec's Second Orlando Location Reveals the Real Business Model Behind Premium Fitting
True Spec opens second Orlando location at Athletic Motion Golf Club, revealing the partnership strategy behind premium fitting expansion.
Aretera Expands EC1 Line to 85g as Fitting Partners Push for Heavier Options
Aretera Golf expands the EC1 shaft line to 85g, responding to fitter demand for heavier options in the mid-active profile category.
Vessel's Travel Bag Dominance Continues as Summer Season Approaches
Vessel's $499 Travel Case Pro headlines summer travel gear as the brand's visibility jumps 22% amid continued premium bag dominance.
Titleist Bets That Custom Fitting Can Sell What Marketing Already Owns
Titleist partners with MyGolfSpy for a custom Vokey SM11 fitting giveaway, testing whether experience-driven marketing can extend its wedge market dominance.
TaylorMade Pushes Spider ZT Into Full Customization Territory With 15,000+ Build Combinations
TaylorMade expands MyProgram to Spider ZT putters with 15,000+ custom combinations, challenging Scotty Cameron in the premium personalization space.
Aaron Rai's PGA Championship Win Gives Ecco Its First Major Moment in Years
Aaron Rai's PGA Championship victory gives Ecco Golf its biggest tour moment in years, validating the Danish brand's comfort-first approach at a crucial time.
The Basketball-to-Golf Shoe Pipeline Is Real, and Adidas Is Late to It
Adidas Golf's 49% ranking jump masks a bigger problem: Nike owns the basketball-to-golf crossover market Adidas once had access to.
Titleist GTS Driver Launch Signals a Fitting-First Strategy That Rivals Have Ignored
Titleist's GTS driver launch leans on Club Champion fittings over retail, a fitting-first strategy that separates the brand from distance-focused rivals.
Why Is Malbon So Popular?
Malbon is popular because it brought streetwear sensibility to golf apparel, helped by collabs with Nike and Coca-Cola and Jason Day's 2024 Masters moment.
Who Owns Malbon Golf? The Founders and the $33M Round
Malbon Golf is owned by founders Stephen and Erica Malbon, who started the brand in Los Angeles in 2017. Anthos Capital led a $33 million funding round in 2025.
Where Is Callaway Headquartered?
Callaway Golf is headquartered at 2180 Rutherford Road, Carlsbad, California, where it has operated since the early 1980s. Parent: Topgolf Callaway Brands.
Where Are Callaway Clubs Made? The Answer Changed in 2010
Callaway clubs are designed in Carlsbad and mostly assembled in Monterrey, Mexico since 2010, with components from Asia. Premium balls come from Chicopee, MA.
Where Is TaylorMade Headquartered?
TaylorMade is headquartered at 5545 Fermi Court, Carlsbad, California, with about 2,100 employees. Owned by Centroid Investment Partners since 2021.
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