Ecco

Founded 1963 · Bredebro, Denmark

Apparel & Footwear
#130
Global Rank
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Key Takeaways

Ecco ranks #130 of 215 golf brands on the DORMIED Index for Jul 2026, with a Demand Index score of 1.0, down 17.2% month over month. Its strongest single market is France, where it ranks #47. Ecco is an Apparel & Footwear brand, founded in 1963, based in Bredebro, Denmark.

Ecco Golf has built its reputation on a foundation most footwear brands can't claim: complete control over its leather supply chain. The Danish company, founded in 1963 and headquartered in Bredebro, Denmark, owns tanneries and controls production from hide to finished shoe, allowing it to engineer premium leather specifically for golf footwear. This vertical integration results in shoes known for exceptional comfort, durability, and a broken-in feel that requires minimal adjustment. Ecco entered the golf market in the 1980s and has since become a fixture among serious players who prioritize all-day comfort and long-term performance over flashy design. The brand's signature technologies include direct-injection construction, which bonds the sole directly to the upper without glue, and proprietary leather treatments that enhance breathability and water resistance. Ecco's tour presence has included partnerships with major champions like Fred Couples and Ernie Els, lending credibility to its performance claims. More recently, the brand has modernized its aesthetic with sleeker silhouettes and hybrid designs that work on and off the course, responding to the athleisure trend without abandoning its core identity. Ecco Golf shoes tend to occupy the premium price tier, reflecting both the quality of materials and the brand's manufacturing philosophy. The brand competes directly with FootJoy, adidas, and Nike in the performance category but differentiates itself through its emphasis on craftsmanship and leather quality. While not as tour-dominant as it once was, Ecco remains a trusted choice among club professionals, serious amateurs, and golfers who walk frequently and value footwear that lasts multiple seasons. Its Scandinavian heritage and commitment to sustainable leather production further distinguish it in an increasingly crowded market.

DI Score 1.0
MoM Change -17.2%
3M Trend -11.9%
12M Trend -33.3%

Updated Jul 2026

Ecco Interest Over Time

How search demand for Ecco has moved over time, indexed against the rest of the field.

Brand index Global index avg Projected

Rankings by Market

Brand interest is not uniform. Where Ecco is searched hardest, and where it lags, varies market to market.

Market Rank DI vs Last Month Year-over-Year Index Size
🌎 Global #130 1.0 -17.2% -33.3% 3.1M
🇺🇸 United States #148 0.6 -23.1% -37.5% 2.3M
🇯🇵 Japan #76 1.1 0.0% -18.2% 70K
🇰🇷 South Korea #86 0.7 -60.0% -71.4% 19K
🇬🇧 United Kingdom #87 1.4 0.0% -17.9% 237K
🇨🇦 Canada #115 1.2 -18.8% -45.8% 267K
🇨🇳 China #62 2.6 0.0% 0.0% 4K
🇦🇺 Australia #101 1.4 -17.6% 0.0% 95K
🇩🇪 Germany #52 1.7 -19.0% -34.6% 72K
🇸🇪 Sweden #61 0.9 +27.3% -17.6% 84K
🇫🇷 France #47 1.7 0.0% -17.6% 44K

Frequently Asked Questions

Who owns Ecco?

Ecco is independently owned, operating as ECCO Sko A/S.

Where is Ecco based?

Ecco is based in Bredebro, Denmark.

When was Ecco founded?

Ecco was founded in 1963.

Is Ecco a good golf brand?

As of Jul 2026, Ecco ranks #130 of 215 golf brands on the DORMIED Index with a DI score of 1.0. Its search interest is down 11.9% over the last three months. Its strongest market is France, where it ranks #45.

The Scorecard · Newsletter

Where does Ecco go next month?

Ecco is ranked #130 of 215 and moved -17.2% this month. The Scorecard explains the moves that mattered.

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