A 40-Year-Old Austrian Just Made the Case for Steel Shafts at the Volvo China Open
Nippon Shaft's MODUS³ TOUR 120 powered a dramatic comeback win in Shanghai. Here's why that matters for the steel shaft market.
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Golf Brand News
This is the desk's daily coverage. Brand moves, marketing plays, retail shifts, athlete deals, the WITB tells, and the what-does-this-mean takes the rest of golf media isn't writing.
Other publications cover the players. We cover the companies. The ones writing the checks, signing the deals, missing the moments, reading the room, and occasionally surprising everyone.
Filter by brand to track a specific name. Sort by date for the freshest. Every story here gets read against the Index, so when a brand makes a move you can see whether the data agrees.
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PAGE 15Apr 22, 2026 to Apr 27, 202625 articles · 19 brands covered
Barney Adams Wants You to Stop Thinking About Direction and Start Thinking About Distance
BGT launches Silo Tour wedge shaft system, Barney Adams' first move beyond putters. A $200 shaft betting golfers care more about distance than direction.
Fitzpatrick's Historic Run Is the Best Ad Arccos Never Had to Buy
Matt Fitzpatrick's three PGA Tour wins in two months give Arccos Golf the kind of validation no marketing budget can buy.
The Mini Driver Test That Actually Matters: True Spec Puts Callaway's Quantum Through Real Fitting
True Spec Golf tests Callaway Quantum Mini Driver in fitting bay, comparing weight configurations and off-deck performance in brand-agnostic evaluation.
A Wire-to-Wire Major Win Puts Nike Golf Shoes Back in the Winner's Circle
Nike Golf shoes helped secure a wire-to-wire major win at The Chevron Championship. What it means for the brand's footwear positioning.
Retief Goosen's Fifth Champions Win Proves the Grip Wars Are Real
Retief Goosen wins Mitsubishi Electric Classic with prototype JumboMax grip. What it means for grip innovation and the Champions Tour.
Rickie Fowler Signs With UST Mamiya, Giving the Shaft Maker Its Biggest Name in Years
Rickie Fowler joins UST Mamiya as a staff player, giving the shaft maker its highest-profile Tour presence in years. Here's what it means.
Golf Pride's Regional Play: Why the Grip Giant is Going Hyperlocal in Its Own Backyard
Golf Pride partners with the Carolinas Golf Association for 2026, betting on grassroots engagement and local loyalty in its Pinehurst backyard.
Justin Rose Burned Honma Once. Now He's Betting His Bag on Another Startup.
Justin Rose joins McLaren Golf as ambassador and investor, five years after his Honma deal collapsed. Here's why this time might be different.
The Qi4D Finishes Fourth in Slow-Swing Distance Testing, and That Might Be Exactly What TaylorMade Wanted
TaylorMade's Qi4D finishes fourth in slow swing speed driver testing, but its balanced performance tells a strategic story.
Vice Golf Just Got Pulled Into Fast Fashion's Vision of Golf as a Lifestyle Marker
Vice Golf partners with Zara Home on a lifestyle collection that positions golf as cultural signifier. What it means for the DTC ball brand's trajectory.
The Adaptive Golf Championship That Keeps Flying Under the Radar
PING's title sponsorship of the USDGA Championship continues as the strongest adaptive golf field yet prepares to compete at PGA Golf Club.
MyGolfSpy's Grass League Qualifier Run Shows Where UNRL Apparel Actually Lives
UNRL supplied uniforms for MyGolfSpy's Grass League qualifier run. What that says about the brand's place in golf apparel.
Titleist's Cameron Young Video Is a Masterclass in What the Brand Does Best
Titleist's Cameron Young video shows why the brand dominates golf marketing by treating golfers like adults who want real advice, not aspirational fantasy.
Titleist Nearly Killed Its Best Golf Ball. Here's Why They Walked It Back.
Titleist scrapped a finished Left Dash prototype after tour players rejected it. The replacement doubles down on what made the original matter.
The Best Golf Shoe of 2026 Is a Collaboration You Probably Can't Buy
FootJoy and Aimé Leon Dore release a second Premiere Series Marquis collaboration, signaling a shift toward younger, style-conscious golfers.
Cobra's OPTM Lineup Has a Problem No One Is Talking About
Cobra's OPTM driver lineup shows major performance gaps in testing. The LS impresses while the Max-D struggles with accuracy.
Titleist's Quiet Play: Becoming the Authority on Shaft Fitting Without Selling You a Shaft
Titleist publishes a shaft flex guide without selling shafts. The top-ranked golf brand is playing a different game in equipment marketing.
TRUE Linkswear Is Banking on NHL Personality Over Golf Performance
TRUE Linkswear features NHL forward Brandon Tanev in its United By Golf series as the footwear brand pushes lifestyle storytelling over performance marketing.
Mitsubishi Electric's Title Sponsorship Strategy Is the Quietest Play in Golf
Mitsubishi Electric's PGA TOUR Champions title sponsorship reflects a patient brand strategy targeting golf's most valuable demographic.
Why PXG Is Quietly Building a Retail Network Through Regional Fitters Instead of Big Box Stores
PXG expands into Midwest retail through Austad's Golf, signaling a shift toward regional fitting partners over big-box distribution.
TaylorMade's RORS-PROTO Relaunch Is the Same Iron With a Different Banner
TaylorMade relaunches RORS-PROTO irons after Rory's back-to-back Masters win. Same iron, same price, different narrative. Here's what you need to know.
Vice Golf's First Driver Lands at the Bottom of MyGolfSpy Testing
Vice Golf's VGD01 driver finished near the bottom of MyGolfSpy's 2026 test. What it means for the brand's hardware ambitions.
Titleist Charges $8 More for an Identical Score. Golfers Keep Paying It.
Titleist Players glove costs $8 more than PXG Players despite identical 9.4 ratings. What the price gap reveals about golf brand loyalty.
FootJoy's Premium Leather Shoes Are Getting Steep Discounts. That Tells You Something.
FootJoy Premiere Packard LX golf shoes are $95 off at Golf Galaxy. Here's what that discount signals about the premium footwear market.
