Blue Tees Just Turned a Bluetooth Speaker Into a Course Management System. Garmin Should Be Watching.
Blue Tees Player Pro adds Dynamic Hole View, Green Heatmaps, and AI-adjusted yardages via free firmware. Garmin and Bushnell should pay attention.
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Golf Brand News
This is the desk's daily coverage. Brand moves, marketing plays, retail shifts, athlete deals, the WITB tells, and the what-does-this-mean takes the rest of golf media isn't writing.
Other publications cover the players. We cover the companies. The ones writing the checks, signing the deals, missing the moments, reading the room, and occasionally surprising everyone.
Filter by brand to track a specific name. Sort by date for the freshest. Every story here gets read against the Index, so when a brand makes a move you can see whether the data agrees.
Golf news feed
PAGE 14Jun 3, 2026 to Jun 10, 202625 articles · 30 brands covered
Arccos Just Published the Par-3 Data That Should Embarrass Every Amateur
Arccos published 668,000 par-3 shots of tracking data showing every handicap bracket loses strokes on the easy holes. The brand's editorial play is working.
Sun Day Red's Shinnecock Capsule: A Patriotism Play With One Real Bet Inside
Sun Day Red's Shinnecock capsule leans on flags and Tiger nostalgia, but the Presidio LE shoe is the only piece that signals where the brand is actually heading.
Cobra Bets on Toddler Snapbacks to Fix Golf's Youngest-Customer Problem
Cobra's BinkyBro collaboration targets the under-12 family market most OEMs ignore. Why the surf-skate-golf hat capsule is a structural bet, not a hat launch.
Nike Golf Quietly Wins the U.S. Women's Open While Everyone Talks About Spikes
Nike Golf jumps to #10 globally after a U.S. Women's Open win at Riviera. The footwear strategy is quietly working, even without a launch calendar.
Maxfli Built a Ball Around Ben Griffin. Now the Tour X LS Is the Real Test of Whether the Strategy Scales.
Maxfli's Tour X LS is a lower-spin four-piece built around Ben Griffin's feedback. At $39.99, it tests whether value can crack the premium ball category.
The Jermaine Kearse Story Is Really a Story About Trackman's Distribution Strategy
Jermaine Kearse's Evergreen Golf Club standardized on Trackman across all 13 bays. The decision says more about the simulator market than the press release does.
Kirkland's $200 Forged Wedge Set Just Landed at Costco. The Wedge Category Has a Problem.
Kirkland Signature Gen 3 Forged wedges hit Costco at $199.99 for three clubs. The wedge category just got a Pro V1 moment.
Golf Channel's 10-Site Qualifier Broadcast Is the Most Ambitious U.S. Open Setup Yet, and Adams Golf Is Nowhere in the WITB Conversation
Golf Channel's 10-site U.S. Open qualifier broadcast is its biggest yet. Why Adams Golf's absence from the WITB conversation tells a bigger brand story.
TaylorMade's Quietest Distribution Channel Is a Marriott Golf School in Orlando
TaylorMade's gift card partnership with Marriott Golf Academy signals a smarter distribution play than the brand's flashier marketing moves.
MacGregor's $170 Wedge Set Is the Quietest Indictment of Premium Pricing in Golf
MacGregor's $170 three-wedge set undercuts the premium wedge tier and raises the same pricing question the category has avoided for a decade.
McLaren Golf Just Launched at $375 Per Iron. The Industry Should Be Watching Callaway's Talent Drain.
McLaren Golf debuts at $375 per iron with talent poached from Callaway, Titleist, and Wilson. The talent drain matters more than the supercar jokes.
Under Armour Quietly Built the Walker's Shoe Nobody Saw Coming
Under Armour's Drive Pro Clone cracked MyGolfSpy's 2026 lightweight shortlist alongside FootJoy and adidas. The walker-first pitch signals a smarter UA Golf.
Top Irons on Tour 2026: The Models Filling Pro Bags Right Now
Top irons on tour in 2026, ranked by share of current tour bags. Titleist T100 leads, Apex TCB follows, and 69.4 percent of pros run combo sets.
The Spikeless Revolution Has a Tour Problem: 21 Straight Winners Wore Replaceable Cleats
Adidas Golf rides a ShopRite LPGA win in ThinTech PINS spikes as 21 straight PGA Tour winners choose replaceable cleats over spikeless in 2026.
PXG's Six-Iron Ladder Is the Most Complete Lineup in Golf. The Question Is Whether Anyone Knows It.
PXG covers blade to super game-improvement across six iron models. The breadth is rare. Whether the Wildcat converts is the question that matters.
Public Drip Walks Into the Pro Shop: A Brooklyn Streetwear Brand Hits Green Grass Retail
Brooklyn-based Public Drip joins AGM as a vendor partner, signaling a new push from streetwear-adjacent golf apparel into green grass retail distribution.
8AM Golf Buys Into Redan, and Bettinardi's Co-Branded Putter Just Got a Bigger Stage
8AM Golf's investment in Redan puts Bettinardi's co-branded putter program inside a portfolio that already owns Miura. Something has to give.
Odyssey Quietly Brings Back the Putter That Wyndham Clark Made Famous
Odyssey adds a 38-inch counterbalanced Ai-DUAL Jailbird Cruiser, reviving the silhouette Wyndham Clark and Rickie Fowler made famous in 2023.
Foresight's Quiet Win: When MyGolfSpy Calls Your Launch Monitor 'The Gold Standard'
Foresight Sports keeps showing up in MyGolfSpy's testing methodology. The credibility transfer matters more than any ad campaign the brand could buy.
TaylorMade's Spider ZT Max Goes Bigger When Everyone Else Went Smaller
TaylorMade's Spider ZT Max scales up the zero-torque putter category while everyone else went smaller. The strategy behind the size, weight, and price.
Ben Hogan's $250 Mallets Beat Every Scotty Cameron Phantom in MyGolfSpy's 2026 Test
Ben Hogan's $250 BHM02 and BHM03 mallets beat every Scotty Cameron Phantom in MyGolfSpy's 2026 Most Wanted test. What it means for premium putter pricing.
FlightScope's LPGA Push: Three Ambassadors, One Major, and a Quiet Reminder That Trackman Isn't the Only Radar in the Bag
FlightScope leans on Stark, Corpuz, and Khang at the U.S. Women's Open. A smart LPGA bet in a launch monitor category Trackman still dominates.
Payntr's First Women's Spiked Shoe Is Late. That Might Be the Point.
Payntr Golf launches its first women's spiked shoe, the Reserve Classic RS, at $150. A look at why the timing matters and what it signals for the category.
Callaway Chrome Tour Posts a Zero-Defect Ball Lab Score. That's Harder Than It Sounds.
Callaway Chrome Tour 2026 posts a 92 Ball Lab score with zero defects across 36 balls. What the result says about Chicopee, Titleist, and Callaway's trajectory.
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