PXG Wants You to Know Its Irons Are Forged, Not Molded. Here's Why That Matters.
PXG explains why it forges irons instead of using MIM. The technical argument is solid, but the timing suggests a competitive response.
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Golf Brand News
This is the desk's daily coverage. Brand moves, marketing plays, retail shifts, athlete deals, the WITB tells, and the what-does-this-mean takes the rest of golf media isn't writing.
Other publications cover the players. We cover the companies. The ones writing the checks, signing the deals, missing the moments, reading the room, and occasionally surprising everyone.
Filter by brand to track a specific name. Sort by date for the freshest. Every story here gets read against the Index, so when a brand makes a move you can see whether the data agrees.
Golf news feed
PAGE 14Apr 28, 2026 to May 5, 202625 articles · 20 brands covered
Sun Day Red Is Winning the Footwear Battle on Two Fronts
Sun Day Red places two shoes on PGA Tour Superstore's 2026 top sellers list, signaling real traction in both spiked and spikeless categories.
Four of the Ten Best Short-Game Players on Tour Still Carry Vokey SM8s and SM10s. That Says Something.
Four top PGA Tour short-game players still use older Vokey wedges. Titleist dominates around the green in ways the data cannot ignore.
UST Mamiya's Aftermarket Sales Hire Signals a Brand Ready to Fight for Relevance
UST Mamiya hires Jose Miraflor as VP of Aftermarket Sales, signaling a push to match brand visibility with its dominant market position.
Titleist's Quick Mini Driver Refresh Tells You Everything About Where the Category Stands
Titleist replaces the GT280 mini driver with the GTS300 after less than a year. The rapid refresh signals a category Titleist refuses to cede.
Titleist's Mini Driver Gambit Signals a Shift in How the Best Players Think About Gapping
Titleist debuts GTS300 mini driver on PGA TOUR, signaling the category's move from niche curiosity to legitimate tour weapon.
The Odyssey 2-Ball Is Still the Best Beginner Putter Recommendation, and That Says Everything
The Odyssey 2-Ball keeps appearing on beginner golf equipment lists decades after launch. What that says about the brand's strategy.
The Best Golf Glove Money Can Buy Lasts 170 Holes. Is That Enough?
Callaway's Tour Authentic Triple Diamond wins best glove honors but lasts only 170 holes. At $40, is premium feel worth 24 cents per hole?
Summit Golf Brands Is Building a Country Club Cartel — And You're Not Invited
Summit Golf Brands hosted 22 elite clubs at Pebble Beach, revealing a wholesale strategy built on exclusivity and vertical integration.
Bridgestone Shutters Georgia Plant After 36 Years, Bets Future on Japan Manufacturing
Bridgestone Golf closes Georgia factory after 36 years, moves all ball manufacturing to Japan. What this means for the brand's future.
Nike Finally Made a Golf Shoe Worth the Pegasus Name
Nike's Pegasus 1 Golf Shoe brings 40 years of running innovation to the course. Here's why it could reshape Nike Golf's struggling footwear lineup.
Mitsubishi's Tour Dominance Is Hiding in Plain Sight
Mitsubishi Tensei shaft powers Fitzpatrick's three 2026 PGA Tour wins but the brand gets zero credit. That's the shaft business in a nutshell.
L.A.B. Golf's CEO Is Coaching a Public Handicap Journey. That's the Marketing Play.
L.A.B. Golf's CEO is coaching a public handicap journey. It's a smart brand play for a putter company outside the mainstream.
Vessel's Carbon Fiber Gambit Could Redefine What a Stand Bag Should Weigh
Vessel's Player Air Carbon bag cuts 20% of weight using carbon fiber and CORDURA fabric. A serious move for serious walkers.
MacGregor's Budget Iron Strategy Is Quietly Building a Following Among Value-Obsessed Golfers
MacGregor irons are quietly gaining traction among golfers tired of premium pricing, signaling a potential niche for the legacy brand.
Bushnell Golf's App Upgrade Is a Quiet Admission That Hardware Alone Won't Cut It Anymore
Bushnell Golf launches a subscription app tier with 3D flyovers and shot tracking, signaling a major shift from hardware to software strategy.
Brooks Koepka Is a Free Agent Again. This Time, Nobody's Rushing to Sign Him.
Brooks Koepka and Srixon/Cleveland part ways after he quietly switched to a Titleist ball. Where does the five-time major winner land next?
Why Callaway's Quantum Max Is the Best Driver in Golf — If You Swing Fast Enough
Callaway Quantum Max wins MyGolfSpy's 2026 driver test at high swing speeds, beating PING G440 MAX by 8.4 yards. Here's what it means.
Shot Scope's Handicap Data Reveals What Most Golfers Get Wrong About Scoring Expectations
Shot Scope data reveals what golfers should actually expect to score based on handicap. Double-bogeys matter more than birdies.
Tiger's Brand Finally Showed Up for Women Golfers. Here's Why It Took Two Years.
Sun Day Red launches its first women's collection two years after debut. A 15-piece capsule aims to bring premium performance standards to women's golf.
Callaway's Rental Club Strategy Is Quietly Winning the Resort Golf Arms Race
Callaway's Quantum rental sets arrive at Salgados Golf Club via Troon, part of a quiet strategy targeting resort golfers across 40 countries.
Scotty Cameron's Newport 2 Finishes Fourth in Short Putt Testing, and That Might Be Fine
Scotty Cameron Newport 2 finishes fourth in MyGolfSpy's 2026 blade putter test. Mizuno M.Craft Osaka leads short putt performance.
From Detroit Airport Retail to AJGA Title Sponsor: Eastside Golf's Grassroots Power Move
Eastside Golf becomes title sponsor of AJGA Championship at Forest Lake, funding junior access in the city where the brand was born.
Cobra's Military-Themed OPTM X Is a $699 Charity Play With Real Tech Behind It
Cobra's OPTM X Volition America driver pairs flagship tech with Folds of Honor charity support. $699, launches April 28.
Bettinardi Finally Brings Its Zero-Torque Tech to Heel-Shafted Putters
Bettinardi expands Simply Balanced zero-torque tech to heel-shafted putters with new Hexperimental #7 and #9 models at $550 each.
