A Super Bowl winner opens a 13-bay indoor facility in Tacoma and outfits every bay with Trackman. That sentence, more than any press release Trackman has issued this quarter, explains why the Danish radar company sits at #25 on the global brand index without spending tour money the way Foresight and Uneekor do.
The news, ostensibly, is Jermaine Kearse's profile in The Golf Wire: NFL career, 3.8 handicap, Augusta loops, MacKenzie obsession, the works. The actual news for anyone tracking the simulator category is that Evergreen Golf Club, the facility Kearse co-founded with Bryson DeChambeau's caddie Greg Bodine in 2023, standardized on Trackman across all 13 bays. Not a mixed deployment. Not Trackman in the fitting bay and something cheaper in the entertainment bays. Thirteen units, one ecosystem.
That decision matters because the indoor-facility build-out is now the single most important distribution channel in launch monitor sales, and the math at scale is brutal. Thirteen Trackman iO installations run somewhere north of $200K before software licensing. Full Swing, Uneekor, and Foresight have all been aggressively undercutting that number for facility operators precisely because they understand the leverage point: whichever box gets installed in the buildout becomes the box every member learns on, books lessons on, and eventually considers for their own garage. The Topgolf-Toptracer model proved that. Trackman has been quietly winning the premium tier of that battle for three years.
Kearse's reasoning, embedded in the interview, is the part worth pulling out. He name-checks Trackman directly when describing the "golf-savvy players who know Trackman and are deep into game improvement." That is brand equity doing the work a sales team usually has to do. The simulator category has bifurcated faster than most people outside the industry realize: Trackman and Foresight occupy the credibility tier, where teaching pros and serious amateurs care which radar or camera system is behind the screen, and a much larger commodity tier sits underneath. Evergreen positioned itself in the credibility tier on day one by spec'ing Trackman, and Kearse's interview is, functionally, a testimonial that reinforces that positioning.
The broader story for Trackman is that the company has spent the last 18 months expanding its indoor footprint without the kind of consumer marketing push Full Swing ran behind the Tiger partnership or Foresight ran through PGA professional channels. The +0.0% month-over-month movement on the index reflects that quiet strategy, steady, not spiking. The question is whether that pace holds once Garmin's R50 starts showing up in more facility builds and Bushnell's launch monitor business matures. Both are credible threats at lower price points, and the facility operator buying their third or fourth location is going to do harder math than Kearse and Bodine did on their first.
What Trackman has, that nothing else in the category has yet, is the data set. Twenty years of ball-flight numbers, tour validation going back to the original orange box, and a software ecosystem that teaching pros actually build curriculum around. Kearse mentions custom fittings and lessons as the things that pulled him deeper into the game. Those are Trackman's home turf, and every Evergreen-style facility that opens with Trackman in the bays extends that turf by another zip code.
The next 24 months will tell whether Trackman can defend the premium-facility tier against Foresight's GCQuad expansion and Garmin's hardware-first push, or whether the category compresses the way GPS rangefinders did when Bushnell flattened the price curve. Evergreen is a data point in Trackman's favor. It is not, by itself, a trend.
