What Is Random Golf Club?
Random Golf Club is a golf community, media company, and apparel brand founded by Erik Anders Lang. Here is how it grew, what it actually is, and how it compares to Malbon.
The Feed
Golf Brand News
This is the desk's daily coverage. Brand moves, marketing plays, retail shifts, athlete deals, the WITB tells, and the what-does-this-mean takes the rest of golf media isn't writing.
Other publications cover the players. We cover the companies. The ones writing the checks, signing the deals, missing the moments, reading the room, and occasionally surprising everyone.
Filter by brand to track a specific name. Sort by date for the freshest. Every story here gets read against the Index, so when a brand makes a move you can see whether the data agrees.
Golf news feed
PAGE 16May 21, 2026 to May 28, 202625 articles · 23 brands covered
Ben Hogan Golf's 172% Surge Has Nothing to Do With Bryson, and Everything to Do With What's Missing From Modern Equipment Marketing
Ben Hogan Golf jumped 172.5% in brand attention in April 2026. The reason has more to do with industry fatigue than any single product launch.
Golf Pride's Tour Velvet Is Still Eating: 20 of the Top 50 Players Can't Be Wrong
Golf Pride's Tour Velvet hasn't changed since 1995, and 20 of the top 50 players still game it. Why incumbency might be the grip category's best strategy.
FootJoy's Premiere Marquis Is Quietly Becoming the Best-Looking Shoe in Golf
FootJoy's Premiere Series Marquis lands in another gift guide, and the brand's heritage-leaning footwear strategy is paying off in ways competitors can't copy.
The Quiet Distribution Win: How 2nd Swing Just Became a Channel TaylorMade Can't Ignore
2nd Swing's renewed PGA of America rental partnership gives TaylorMade, PING, and Callaway a distribution channel that retail margin can't measure.
Summit Golf Brands Locks Down Keiser's Next Resort Before It Even Opens
Summit Golf Brands lands an exclusive apparel deal at Michael Keiser's Rodeo Dunes, a first-of-its-kind partnership for B. Draddy, Zero Restriction, and Fairway & Greene.
Srixon's All-American Collection Is a Calendar Play, Not a Product Story
Srixon's All-American Collection arrives on schedule for U.S. Open season. The real story is what the capsule reveals about Srixon's U.S. retail position.
The Pro V1 Got Firmer in 2025. Ball Lab Says the Manufacturing Got Tighter Too.
MyGolfSpy's Ball Lab returns with a 93.0 score for the 2025 Titleist Pro V1, but the firmer 92.5 compression reading is the real story.
Srixon's All-American Drop Is a Tell on Where the Brand Thinks It Can Compete
Srixon's All-American Collection lands ahead of the U.S. Open with themed irons, balls, and bags. The strategic shift behind the merchandise play.
Trackman's Quiet Strategy: Public Munis Are the Next Simulator Frontier
Trackman's partnership with Remo Golf and Spirit Golf Management puts iO simulator suites into public munis. The distribution play matters more than the launch.
Peter Millar Is Showing Up on TJ Maxx's Website. That's Not an Accident.
Peter Millar, G/FORE, and Greyson are quietly showing up on TJ Maxx's website under a "Reveal Designer" button. It's a channel strategy, not a failure.
Adidas Is Winning the One Footwear Battle That Actually Matters in 2026
Adidas Golf's Adipower 26 is tracking as a top-three shoe of 2026, and the brand's women's catalog signals where golf footwear is heading next.
New Balance Quietly Built the Best College Football Tailgate Shoe. It Happens to Be a Golf Shoe.
New Balance Golf's Fresh Foam Contend v3 Color Rush sells nine colorways that conveniently match college football programs. The licensing workaround is the story.
TaylorMade's Junior Pipeline Strategy Is Playing the Longest Game in Golf
TaylorMade's junior Invitational at Pelican Golf Club reveals a long-term pipeline strategy aimed at locking in the next generation of tour players.
MyGolfSpy's Mallet Test Hands Bettinardi a Win It Can Actually Use
Bettinardi's BB 7.0 tops MyGolfSpy's 2026 mallet test for short putts. What the win means for a brand ranked 42nd globally.
Vice Golf's Limited Edition Drivers Are a Masterclass in Scarcity Marketing
Vice Golf drops 500 limited edition VGD01+ drivers in five colorways. Here's why the sellout matters more than the volume.
The Glove Gap: Why TaylorMade's Accessories Business Keeps Falling Short
TaylorMade's best golf glove finished 29th in testing while Titleist dominated. What the gap reveals about accessories strategy.
Sergio Garcia's 2016 Byron Nelson Bag Reveals How Much Tour Fitting Has Changed in a Decade
Sergio Garcia's 2016 Byron Nelson bag featured Mitsubishi shafts and a traditional setup that reveals how much Tour fitting has changed in a decade.
Public Drip: The Brooklyn Brand Built for Municipal Golf
Public Drip makes golf clothes for the municipal-course player, not the country club. A Brooklyn label betting that public golf is the bigger culture.
William Murray Golf: Bill Murray's Brand, Explained
Bill Murray and his five brothers run a golf apparel label out of East Austin, built on loud prints and a refusal to take the sport seriously. Here is the story.
Where to Buy William Murray Golf
Buy William Murray Golf at williammurraygolf.com, theChivery.com, and the brand's official Amazon storefront. Here is where to find the full collection.
What Is Dormie in Golf?
Dormie is a match play term meaning a player leads by as many holes as remain. Once dormie, you cannot lose the match. Here is the meaning, origin, and history.
Jason Day's Wardrobe Is Doing More for Malbon Than His Swing
Jason Day's bold Malbon outfits are driving the brand's 82% growth surge and reshaping how golf apparel gets covered.
Memorial Day Golf Sales Reveal Which Brands Are Playing Defense
Under Armour Golf's aggressive Memorial Day outlet discounts reveal brand positioning challenges as it sits 60th in global rankings.
Srixon's Buy 2 Get 1 Promo Is a Volume Play in a Category It's Quietly Winning
Srixon's Buy 2 Get 1 Free golf ball promo is a calculated volume play as the brand climbs in a category Titleist has owned for decades.
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