New Balance Golf

Founded 1906 · Boston, Massachusetts, USA

Apparel & Footwear

#92

Global Rank

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New Balance Golf brings the Boston-based athletic giant's century of footwear expertise to the course, translating its reputation for comfort and performance into golf-specific designs. Founded in 1906 as a arch support company, New Balance has long been synonymous with running shoes engineered for stability and cushioning, qualities that translate naturally to the repetitive stress of walking 18 holes. The golf division launched as an extension of this heritage, positioning itself as an alternative to traditional golf footwear brands by emphasizing athletic performance over country club convention. The brand's golf shoes are unmistakably sneaker-inspired, featuring familiar New Balance design cues like the signature "N" logo, breathable mesh uppers, and cushioning technologies borrowed from running platforms like Fresh Foam. Models such as the Fresh Foam LinksPro and the 574 Greens blur the line between golf shoe and lifestyle sneaker, appealing to younger players and those who prioritize all-day comfort over formal aesthetics. New Balance has also invested in waterproofing, traction, and stability features to meet course demands without sacrificing its athletic DNA. The brand targets golfers who grew up wearing New Balance running shoes and prefer that familiar fit and feel over spiked leather traditionalism. It's a play for the athleisure generation, players who value function, versatility, and a more relaxed dress code. While New Balance Golf doesn't command significant tour presence compared to FootJoy or adidas, it has carved out a loyal niche among recreational players and those drawn to its understated, performance-first ethos. As golf footwear continues to casualize, New Balance is well-positioned to capture share from players seeking comfort-driven designs rooted in proven athletic engineering.