Two Low-Spin Tour Heads Tied for Last. Tour Edge Got the Headline.
Tour Edge's Exotics LS finished last in MyGolfSpy's 2026 fairway wood test at 8.2, tied with Callaway's Triple Diamond. The distance data says something else entirely.
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Golf Brand News
This is the desk's daily coverage. Brand moves, marketing plays, retail shifts, athlete deals, the WITB tells, and the what-does-this-mean takes the rest of golf media isn't writing.
Other publications cover the players. We cover the companies. The ones writing the checks, signing the deals, missing the moments, reading the room, and occasionally surprising everyone.
Filter by brand to track a specific name. Sort by date for the freshest. Every story here gets read against the Index, so when a brand makes a move you can see whether the data agrees.
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PAGE 1Sep 4, 2026 to Sep 11, 202625 articles · 25 brands covered
Second-Lowest Wedge Spin in a 48-Ball Robot Test: Callaway's Supersoft Won the Wrong Number
Callaway Supersoft flew highest in MyGolfSpy's 2026 robot ball test and still missed every recommendation. The greenside spin number explains why.
No Permits, No Travel, No Borrowed Location: TRUE linkswear Moved Into a Golf Course It Owns
TRUE linkswear moved its HQ into Oakbrook Golf Club, the course its founders bought in 2012. The real win is content production cost, not the walnut interiors.
400 Pairs, 79 Days, One Arcade Storefront. G/FORE Is Not Selling Shoes at Pebble.
G/FORE opens a Pebble Beach Resorts pop-up through November 22 with just 400 pairs of exclusive footwear. The scarcity math explains the real strategy.
Nine Parts, Twenty Putters, One $400 Price: The Mizuno M.Craft X Math
Mizuno's M.Craft X putter line now builds 20 configurations from nine parts, including a zero-torque Z front. The real product is a fitting system.
A Pen Cup With a Packers Logo Is Not a Golf Product. Swag Golf Made One Anyway.
Swag Golf's new NFL and college drop adds coolers and desk caddies to the headcover lineup. The licensing math behind it explains the whole move.
Nine Years After the P790, Srixon Finally Built a Player's Distance Iron
Srixon's new ZXi lineup adds the ZXi5+, its first real player's distance iron, nine years after the P790 defined the category. The Endo forging pitch, analyzed.
A Plastic Cleat Every 15 Rounds: The Aftermarket Riding Inside FootJoy's Tour Shoes
A Crans-sur-Sierre playoff win in FootJoy shoes and Softspikes Pulsar cleats shows why golf's only consumable in footwear is the spike, not the shoe.
Zero Defects in 36 Balls and Still a B+. Srixon's Third Box Is the Reason.
Srixon's Z-Star Diamond posted zero defects across 36 balls in Ball Lab testing and still scored 89. The reason sits in one box that ran firmer.
Three Sponsored Players, Three Different Shoes: Adidas Golf Gave Up on the Hero Model
Three LPGA players, one sponsor, three different shoes. Why Adidas Golf abandoned the hero model, and what the replacement cycle really tells you.
Discounting a Most Wanted Winner in July Is a Distribution Tell. Mizuno Did It Twice.
Mizuno is discounting two 2026 Most Wanted winners plus up to $280 off irons. The metalwood markdown says more about distribution than inventory.
5.8 Pounds and Seven Pockets: Sun Mountain Stops Competing on Weight
Sun Mountain's $450 TQR Waxed Canvas Stand Bag weighs 5.8 pounds on purpose, and the heritage-material pivot signals where premium carry bags are headed.
The Foundry That Forged for Titleist, Nike and Hogan Is Finally on Srixon's Box
Srixon's 2027 ZXi irons name Endo Manufacturing for the first time, price at $1,499.99, and land Oct. 16 in a direct run at Mizuno's feel title.
1.59 Yards Separated the Winner From the Loser, and the Titleist Stayed in the Bag
Wilson's DYNAPWR Forged beat the Titleist T250 on accuracy and forgiveness by 1.59 yards of carry. The tester kept his Titleists. Why testing wins don't convert.
A $4 Billion Badminton Company Now Owns the Best Golf Shoe Story Under Armour Had
Curry Brand's move to Li-Ning strips Under Armour Golf of its only sneaker-culture entry point, and Li-Ning has no US golf retail to build on.
What Is Khalhon? The Seoul Golf Brand That Got Sean Wotherspoon Into Golf
Khalhon is a Seoul golf apparel brand known for its Sean Wotherspoon capsule and a Payntr Golf footwear collaboration launched at Hypegolf Clubhouse in SoHo.
What Is Monzee? The Japanese Golf Brand Named After a Made-Up Monkey
Monzee is a Japanese golf brand making headcovers and bags, named after an imaginary monkey-chimpanzee hybrid, with a designer raised in Carlsbad, California.
What Is Fantl Sport? The New Zealand Brand Built on Still Being Out There Tomorrow
Fantl Sport is a New Zealand golf apparel brand founded in 2021, making minimalist technical clothing built for longevity. Premium priced, deliberately small range.
Seven Scripted Days and a Women's Line With No Track Record: B. Draddy Picked a Hard Debut
B. Draddy and Zero Restriction revealed the 2026 U.S. Solheim Cup uniforms, using a 13-year outerwear deal to launch a brand new women's line.
The Cheapest Tour Proof in Golf Is on the LPGA. FlightScope Just Bought Three Bags of It.
FlightScope has three ambassadors playing the 2026 Solheim Cup. Why LPGA endorsements are the smartest cheap buy in the launch monitor arms race.
27 Grinds Are the Only Moat Vokey Has Left, and Kirkland Just Proved It
Kirkland's $67 GEN 3 wedge beat Vokey SM11 in MyGolfSpy's 2026 test. The spin data was nearly identical. Titleist's real moat is 27 grind options.
A 108-Gram MODUS3 You Can't Buy Anywhere. Nippon Shaft Built It Only for Honma.
Honma's T//WORLD irons ship with two Nippon Shaft MODUS³ profiles you can't buy separately. Why the co-development matters more than the S15C claim.
The One Thing Golfers Talk About and Never Measure. The Stack System Just Put a Number on It.
The Stack System launched Practice Tracker free with its $289 Stack Radar, adding a consistency metric called Spread to a category built on subscriptions.
A 30-Yard Miss Both Ways, and Nobody Would Sell Him Out of His PING G430
A MyGolfSpy forum refused to name a driver for a 115-mph PING G430 LST owner. Why fitting-first culture is PING's moat and its ceiling.
Gonzaga Does Not Play FBS Football. Rhoback's Gameday Collection Includes It Anyway.
Rhoback's Gameday Collection covers 80 schools, including six that don't play FBS football. The collegiate licensing footprint is the real story.
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