Kyle Berkshire, Golf's Longest Hitter, Signs With a Pennsylvania Putter Maker
Four-time World Long Drive Champion Kyle Berkshire joins Makefield Putters, gaming the Makefield VS as he chases the PGA Tour and a major.
The Feed
Golf Brand News
This is the desk's daily coverage. Brand moves, marketing plays, retail shifts, athlete deals, the WITB tells, and the what-does-this-mean takes the rest of golf media isn't writing.
Other publications cover the players. We cover the companies. The ones writing the checks, signing the deals, missing the moments, reading the room, and occasionally surprising everyone.
Filter by brand to track a specific name. Sort by date for the freshest. Every story here gets read against the Index, so when a brand makes a move you can see whether the data agrees.
Which Golf Brand Stories Are in The Feed?
What Is Payntr Golf? The Shoe Brand From the Designer Behind Tiger's First Nike Golf Shoes
Payntr Golf is a Portland golf shoe brand founded by Nike and Under Armour veterans. Who owns it, what it costs, and why Jason Day and Min Woo Lee wear it.
What Is Fore All? The Women's Golf Brand Built by Two Beginners
Fore All is a Utah women's golf brand co-founded by Jen Clyde and Michelle Money. What it sells, what it costs, and its Barbie, LPGA and Khalhon collabs.
Two Rangefinders, Three Subscription Tiers: Blue Tees Is Selling Software Now
Blue Tees prices Captain Air at $250 and Captain Pro at $300, but the GAME app subscription tiers at $49.99 and $79.99 are the actual business.
Speed Training Has a Finish Line. The Stack System Is Betting Wedges Don't.
The Stack System launches an eight-week Fall Seasonal Circuit for wedge practice on October 3. Why the Stack Radar leaderboard is a retention play.
47 Switches in a Single Week in 2000. Titleist's 2027 Pro V1 Rollout Is Deliberately Slower.
Titleist began global tour validation for the 2027 Pro V1 and Pro V1x in Japan. Why the rollout, not the technology, is now the real product launch.
A Winning LPGA Bag With No Iron Longer Than a 6. Callaway Built the Club That Made It Possible.
Yuna Nishimura won the Walmart NW Arkansas Championship with the Callaway Quantum Mini Spinner 7-wood, a club built to add spin, not distance.
Three Companies Supplied 36 of 38 Winning Driver Shafts. Mitsubishi Got 11.
Mitsubishi shafts won 11 of 38 PGA Tour events in 2026, but Fujikura's Ventus family alone took 15. Why a catalog loses to a franchise in the shaft market.
Signing a Sophomore Is the Cheapest Tour Deal in Golf. PING Just Made One.
PING signed BYU's Kihei Akina to an NIL deal that excludes his college events. The hat was never the asset, and the switching cost is the real buy.
Eight Years Out of Retail, Still on the Line: Cleveland's One-Man Wedge Run for Matsuyama
Cleveland still builds discontinued RTX4 Forged wedges for Hideki Matsuyama, who swaps every two months. What groove-wear data says about replacing yours.
500 Pro Shops in One Metro Area, and B. Draddy Just Renewed the Key to All of Them
B. Draddy renewed its multi-year MGA apparel partnership, locking up exclusive access to 500 clubs and 180,000 golfers in the New York metro.
The One Thing a Golf Shoe Does That a Sneaker Can't, and TRUE Linkswear Keeps Missing It
A MyGolfSpy tester called the TRUE Linkswear Antigravity the brand's best spikeless shoe ever, then flagged below-average traction. The Pro model fixes it.
Thirteen Ball Metrics, No Club Data: Foresight Revives the GC2 Name at $1,699
Foresight Sports revives the GC2 name on a $1,699 dual-camera launch monitor shipping in October. What the spec sheet leaves out, and why the price matters.
Nappa Leather, No Spikes, $219: TRUE linkswear Is Selling the Weekday Now
TRUE linkswear's $219 All Day Leather uses a Nappa upper, EE width and a -6mm drop. A read on the brand's push into everyday footwear.
Three to Five Bays, No Staff on Site: Trackman Gets the Five Iron Studio Spec
Five Iron Golf's new Studio franchise format puts three to five Trackman bays in every location, and the spec choice says more than the announcement does.
Amateurs Miss Short, Then Practice Driver. Shot Scope Holds Both Data Sets.
Shot Scope's LM1 data shows driver takes 19 percent of range shots while amateurs miss approaches short. The company owns both data sets.
A 5.6-Ounce Golf Bag That Holds Pens. Sunday Golf Knows Exactly What It's Doing.
Sunday Golf's $39.99 Caddy Pen Holder is a 5.6-ounce mini golf bag for your desk, and a sharp piece of retail and brand strategy.
Sixteen Putter Grips, Two Full Bags: SuperStroke Is Chasing the Other 13 Clubs
SuperStroke had putter grips in 16 of 24 Presidents Cup bags, but the club grip full-set conversions from Clark and Koivun are the real story.
Its Own Tanneries, Its Own Lasts: Ecco's $230 BIOM H6 Sells Fit, Not Hype
Ecco launches the BIOM H6 at $230 with X-TENSA support, dedicated women's lasts and DriTan leather. Why vertical integration is the real story.
Two Cups, One Course, 80,000 Spectators: The PING Asset No Rival Can Outbid
PING's Junior Solheim Cup shared a course with the Solheim Cup for the first time at Bernardus. Why that is the cheapest brand asset in golf equipment.
Two of the Three National Accounts Payntr Golf Named Are the Same Company
PAYNTR Golf hires Under Armour veteran Jake Haley to lead wholesale sales, targeting DICK'S, Golf Galaxy and PGA TOUR Superstore shelf space.
Bag Sales Die in October. Sun Mountain Sells Jackets Instead.
Sun Mountain's Peak Jacket at $175 and Peak Vest at $155 are not a side project. The fall apparel drop is a counter-seasonal play on bag retail.
Is Honma a Good Golf Brand? Yes, but There Are Two Honmas
Honma sells two different clubs: star-graded BERES luxury sets and the Tour World line for better players. What each is worth, and why BERES costs so much.
Is MacGregor a Good Golf Brand? Yes, but Not the MacGregor Nicklaus Played
MacGregor is good value, not a tour brand: a $249.99 driver and a $179.99 wedge set from a revival owned since 2020 by Golf Brands Inc. in Nevada.
No Retail, No Price List, 17 Straight Years: Bettinardi's Annual Social Is the Business Model
Bettinardi's 17th Annual Social at Studio B Oak Brook shows how a collector-first, small-batch milling strategy replaces retail shelf space.
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