Golf Brand News
This is the desk's daily coverage. Brand moves, marketing plays, retail shifts, athlete deals, the WITB tells, and the what-does-this-mean takes the rest of golf media isn't writing.
Other publications cover the players. We cover the companies. The ones writing the checks, signing the deals, missing the moments, reading the room, and occasionally surprising everyone.
Filter by brand to track a specific name. Sort by date for the freshest. Every story here gets read against the Index, so when a brand makes a move you can see whether the data agrees.
Five Iron Golf opens its first London venue at Broadgate with eight Trackman bays, betting on corporate hospitality in the City's densest commercial zone.
Graphite Design shafts won on the PGA Tour and PGA Tour Champions in the same week. The brand's quiet dominance keeps working without any marketing noise.
Jackson Koivun's 3M Open win at 21 signals the arrival of the Trackman-native generation on the PGA Tour, and raises questions about the brand's consumer trajectory.
A MyGolfSpy writer expected to get fitted into a Titleist. He walked out choosing the Bridgestone Tour B X. Here's why that matters for Bridgestone.
Eastside Golf opened a storefront at Detroit's airport with prices 40-80% above online. The pricing gap says more about the brand than the location does.
Nike and Hyperice launch the $249 Air Zoom Hyperslide on Sept. 29, a recovery slide with vibration, heat, and a detachable Hyperpod aimed at golfers.
Graphite Design's Tour AD EK launches September 4, 2026, adding an eleventh wood shaft to a Tour AD lineup that already challenges fitters to keep straight.
Wilson's Staff Dynapower won the 2023 Most Wanted Fairway Wood test and now sells used for under $100. The performance-to-perception gap Wilson cannot close.
Who owns Pins & Aces? The two brothers-in-law who founded it in 2018, how a headcover complaint became a $20 million brand, the Edel Golf acquisition, and what the data shows.
Williams Athletic Club debuts on Nordstrom.com, signaling that women's golf apparel has reached department store scale. What it means for the category.
Bettinardi's new Antidote Hexperimental #2 adds torque back to a zero-torque putter, the first meaningful counter-move in a category chasing L.A.B. Golf.
Tour Edge's Hot Launch Max D topped MyGolfSpy's 2026 super game-improvement testing at $599. The pricing gap to Callaway and TaylorMade is the real story.
Odyssey cut $100 off the Ai-DUAL Square 2 Square #7, its award-winning 2026 zero-torque putter. In-season discounts like this from Callaway are not routine.
Bettinardi's Antidote Hexperimental #2 is a $550 high-MOI mallet without zero-torque geometry, and a quiet bet that the ZT trend has a ceiling.
Edel Golf's 15% MyGolfSpy discount code following its SMS Utility testing win reveals how boutique OEMs reach enthusiast golfers without retail shelf space.
Arccos Golf's 329,000-round study shows approach play, not putting, drives handicap improvement. The data reveals a distribution strategy shift.
PING's PLD Custom putter fitting cut a MyGolfSpy tester's PuttView handicap from 13 to 1. The result reframes the case for buying any premium putter off the rack.
A MyGolfSpy reviewer traded their Vessel for a Jones Trouper and said so publicly. What that quiet defection signals about the premium bag category.
Bridgestone's Leaderboard Edition kit celebrates the Open Championship without licensing it. A closer look at the TOUR B RX capsule and what it signals.
AVA Golf launches with Arccos and Garmin integration, betting it can become the instruction layer on top of golf's shot-tracking data ecosystem.
FlightScope's sponsorship of the 2026 Gary Player International Golfer Award signals a college-first strategy in the launch monitor war against Trackman.
Shot Scope's $200 LM1 launch monitor undercuts the PRGR and Garmin R10 by half. The hardware isn't the product. The ecosystem play is.
Garmin's Approach Z10 rangefinder launches at $299.99 with Range Relay ecosystem sync. A direct shot at Bushnell's mid-tier stronghold.
Golf Pride's new CP grip launches August 4 with a comfort-first pitch. What the softness bet says about where the recreational grip market is heading.
FootJoy's new $130 Vanguard borrows the Premiere Series look for half the price. A defensive move dressed up as a product launch.
