Square Golf

Founded 2024 · South Korea

Tech & Training Aids
#66
Global Rank
View Index →

What Should You Know About Square Golf?

Square Golf ranks #66 of 215 golf brands on the DORMIED Index for Aug 2026, with a Demand Index score of 1.8, flat month over month. Its strongest single market is Australia, where it ranks #27. Square Golf is a Tech & Training Aids brand, founded in 2024, based in South Korea.

Square Golf did the thing every launch monitor buyer said was impossible, which was put a photometric camera unit under $1,000. The Korean company arrived in late 2024 with the original Square, an indoor-only dual-camera unit with eight infrared sensors reading both ball and club data, no subscription, and compatibility with GSPro, E6 Connect and Awesome Golf alongside its own software. It undercut everything credible in the category and forced a conversation about what golfers were actually paying for at the SkyTrak and Foresight tier. The second-generation Omni, previewed at the PGA Show and reviewed through early 2026, is the more ambitious product: bigger, indoor and outdoor, replaceable lithium-ion battery, and the club data the original was missing including clubhead speed and smash factor. The brand sells marked balls of its own and pairs with SaintNine three-piece balls from Korea. Distribution runs through PlayBetter, Rain or Shine and Shop Indoor Golf in the US and a separate UK operation. It is the most disruptive pricing in launch monitors since the Garmin R10.

DI Score 1.8
MoM Change +0.0%
3M Trend -12.9%
12M Trend -45.3%

Updated Aug 2026

Square Golf Interest Over Time

How search demand for Square Golf has moved over time, indexed against the rest of the field.

Brand index Global index avg Projected

Where Does Square Golf Rank in Each Market?

Brand interest is not uniform. Where Square Golf is searched hardest, and where it lags, varies market to market.

Market Rank DI vs Last Month Year-over-Year Index Size
🌎 Global #66 1.8 0.0% -45.3% 3.7M
🇺🇸 United States #60 1.8 +22.7% -33.1% 2.6M
🇯🇵 Japan #124 0.3 +100.0% 0.0% 67K
🇰🇷 South Korea #119 0.3 0.0% -50.0% 19K
🇬🇧 United Kingdom #58 2.7 0.0% -54.6% 268K
🇨🇦 Canada #52 3.2 +30.0% -18.8% 309K
🇨🇳 China #102 3.1 0.0% 0.0% 4K
🇦🇺 Australia #27 7.3 -18.2% -44.6% 110K
🇩🇪 Germany #79 0.9 +28.6% -57.1% 75K
🇸🇪 Sweden #65 0.8 +100.0% -33.3% 90K
🇫🇷 France #122 0.3 +100.0% -71.4% 45K

What Do Golfers Ask About Square Golf?

Who owns Square Golf?

Square Golf does not publicly disclose its ownership.

Where is Square Golf based?

Square Golf is based in South Korea.

When was Square Golf founded?

Square Golf was founded in 2024.

Is Square Golf a good golf brand?

As of Aug 2026, Square Golf ranks #66 of 215 golf brands on the DORMIED Index with a DI score of 1.8. Its search interest is down 12.9% over the last three months. Its strongest market is Australia, where it ranks #35.

The Scorecard · Newsletter

Where Does Square Golf Go Next Month?

Square Golf is ranked #66 of 215 brands across 10 markets.

Free · sent when it's worth sending · unsubscribe anytime

One of our favorite X accounts... deeply researched and very well written.
Country Club Confidential

Which Golf Brands Are Similar to Square Golf?

Same category · closest search interest

Latest

Trending