Fourteen automated tees and a Trackman stack is no longer a premium build. It is becoming the entry fee for a new range concept that wants to be taken seriously in 2026.
Pine Royale opened in Callahan, Florida with 14 Power Tee units, Trackman bays, mini-golf, night range programming, and a farmers market rotation. Power Tee is taking the credit lap on guest reviews. The more useful read is what the spec sheet says about where independent range operators have landed on technology stacks.
The template is familiar. Topgolf proved the entertainment-range thesis at scale. BigShots, Drive Shack, and a wave of regional operators tried to replicate it with mixed capital outcomes. Drive Shack's bankruptcy filing in 2024 was the loudest signal that the format does not forgive operational drag. What separated the survivors from the casualties was almost never the food menu. It was throughput, uptime, and the cost of running a range that does not require a staff of ball-pickers and tee-setters. Power Tee, founded in 1996 and now headquartered in Jacksonville, sells exactly that operational math.
The Trackman pairing matters for a different reason. A decade ago, putting launch monitors on a public range was a luxury positioning play. Now it is a customer expectation among the golfers willing to pay entertainment-range prices. Trackman's competitive position against Foresight and Full Swing at the consumer-facing range tier has tightened, but the brand still carries the credibility weight when a facility wants to advertise the technology by name. Pine Royale is doing that. Power Tee on the tee line, Trackman on the marketing copy. The two technologies are doing different jobs, and the operator clearly understands which job is which.
What this venue actually represents is the quiet maturation of the non-Topgolf entertainment range category. The independents are no longer trying to invent the format. They are buying the proven components, layering local programming on top, and competing on hospitality rather than on technology differentiation. Power Tee at St Andrews, The Belfry, and now a Callahan, Florida startup tells you the customer base has flattened. The same hardware works for a 600-year-old links and a North Florida grand opening because the underlying problem, getting a ball on a tee without slowing the customer down, is the same problem.
For Power Tee, the Pine Royale install is less a marketing moment than a distribution signal. The brand sits at 25th in this month's global ranking among tech and training brands, flat month-over-month, which is roughly where a B2B infrastructure company should sit. Power Tee does not need consumer search volume. It needs operators like Pine Royale to keep opening, keep specifying automated teeing in the build, and keep generating the kind of guest reviews that make the next operator's decision easier. The category is shifting from novelty to standard equipment. Watch whether the next wave of regional entertainment range openings ships with Power Tee in the base spec or treats it as an upgrade. That distinction is the real scoreboard.
