2UNDR

Founded 2012 · Vancouver, Canada

Apparel & Footwear

#113

Global Rank

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2UNDR carved out a niche in golf by solving a problem most brands ignored: what golfers wear under everything else. Founded in Vancouver in 2012, the company built its reputation on premium men's underwear engineered specifically for athletic movement, with a focus on all-day comfort during extended physical activity. The brand's signature Joey Pouch, a patented anatomical design, eliminates shifting and chafing, while moisture-wicking fabrics keep things dry through summer rounds in the South or walking 36 holes. What started as a performance underwear company has quietly become a staple among touring professionals and weekend players alike, the kind of product golfers recommend in locker rooms but rarely discuss publicly. 2UNDR's golf-specific focus means details like longer inseams to prevent ride-up during a swing and four-way stretch fabrics that move through a full range of motion. The brand has expanded beyond underwear into loungewear and base layers, but its core remains the same: technical undergarments that golfers actually want to wear. While it lacks the tour visibility of apparel brands splashed across TV coverage, 2UNDR has built a loyal following through word-of-mouth and partnerships with club fitters and teaching professionals. In an industry obsessed with what's visible, polos, shoes, gloves, 2UNDR profits from what isn't, proving that in golf, comfort starts with the first layer. The brand represents a shift toward athletes demanding performance from every piece of their kit, even the pieces no one sees.