Putter grips are the rare equipment category where one brand has effectively run the table without anyone making a fuss about it. SuperStroke's win count at this point reads less like a tour presence and more like a market share report.
J.T. Poston won The Memorial in a two-hole playoff Sunday with a SuperStroke Zenergy 1.0PT grip on his putter, posting 12-under and leading the field in Strokes Gained: Total at 14.445. It was Poston's fourth career PGA TOUR victory, his first of 2026, and his first since 2024. The win came with a $4 million check, a three-year exemption, and entry into the year's final two majors. Worth noting: it was also his first top-20 of the season, which is a different kind of story than the grip company tells, but a more honest one.
The Zenergy 1.0PT itself is a smaller-profile pistol grip with a pronounced arc under the top hand, built on SuperStroke's No Taper architecture. The technical story is the SPYNE ridge along the underside, which is designed to give the player a tactile cue for squaring the face at impact, paired with multi-zone texturing on a soft polyurethane outer layer. At 58 grams and 10.5 inches, it sits closer to a traditional pistol than the oversized counterweighted grips that put SuperStroke on the map in 2009. The brand has spent the last few years quietly broadening its catalog to cover players who never wanted a fat grip in the first place. The 1.0PT is the cleanest expression of that pivot.
The numbers behind SuperStroke's tour footprint are the part of the story that doesn't get enough oxygen. The brand counted 66 wins across the major tours in 2025, including 25 on the PGA TOUR, with more than $68 million in first-place prize money attached. The ambassador roster, Spieth, Cantlay, Sungjae Im, runs deep enough that you stop noticing it. That's the position a category leader wants to be in: the equipment isn't the headline, the player is, and the brand collects the residual visibility every Sunday afternoon.
What makes the SuperStroke story interesting from a category standpoint is how little competition has emerged. Golf Pride has the club grip business locked up but has never seriously challenged SuperStroke on the putter side. Lamkin, Winn, and a handful of boutique players exist but don't show up on broadcasts with any regularity. In a sport obsessed with putter brand wars, Scotty versus Odyssey versus LAB, the grip on top of the putter has quietly become a single-brand conversation. That's a structural advantage most equipment companies would trade a marketing budget for.
A 22.7% month-over-month move in the DORMIED Index, pushing the brand to 48th globally, suggests the tour wins are doing exactly what tour wins are supposed to do for an accessories brand: keep the name in the news cycle without requiring SuperStroke to spend on it. Watch whether the 1.0PT and the rest of the smaller-profile Zenergy line start showing up under more traditional players over the next two majors. If SuperStroke can convert the pistol-grip holdouts, the next conversation isn't about market share. It's about whether there's anyone left to convert.
