Sixteen of the 24 players at the Presidents Cup putted with a SuperStroke grip, and seven of the week's top 10 in Strokes Gained: Putting were among them. That is the number in the release. The number worth reading twice is two: Wyndham Clark and Jackson Koivun had SuperStroke rubber on all 14 clubs.
Koivun, the 21-year-old rookie and 3M Open winner, went undefeated for 2.5 points playing a Zenergy Pistol 1.0 putter grip and 13 Crossline 2.0 Full Cord club grips. Clark went 1-4-0 despite leading the field in putting at +3.2, running a Zenergy Tour 3.0 17-inch putter grip over 13 REVL Player Cord grips. Patrick Cantlay added two points with a Zenergy Flatso 1.0, and Sungjae Im went 2-2-1 for the International side on a Zenergy 1.0PT. The Americans won 17-13 on the largest final-day comeback in the event's history, an 11th straight trophy.
Why Does SuperStroke Keep Counting Putter Grips at the Presidents Cup?
Because it can. SuperStroke invented the oversized putter grip category in 2009 and has spent 16 years defending it with tour seeding, a feedback loop it says runs through more than 600 professionals, and a shape catalogue deep enough that a fitter can match almost any hand position and stroke arc without compromise. Two-thirds of a Presidents Cup field is not a marketing win, it is a structural position. Nobody else in the putter grip business is close.
The problem with owning a category outright is that the growth math gets ugly. There is one putter in the bag. Every additional unit of revenue has to come from replacement cycles, licensed college and NFL colourways, and convincing a golfer who already owns a SuperStroke to buy the next one. That is a good business and a small ceiling.
What Does a Full SuperStroke Bag Signal About the Club Grip Market?
The other 13 clubs are where the volume lives, and that market belongs to Golf Pride. It has for decades, through OEM stock agreements, tour van saturation and the simple fact that most golfers never change what came on the club. Breaking into it does not happen through a better mousetrap. It happens one bag at a time, in public, with names attached.
Which is why Clark and Koivun carrying full sets matters more than the putter tally. Full-bag conversions are the hardest thing to buy in grips, because a tour player switching all 13 is accepting a different feel on every full swing to satisfy a supply deal or a genuine preference. Cord in both cases, which is notable: Crossline 2.0 Full Cord and REVL Player Cord are the products SuperStroke needs to win a fitting bay against an MCC Plus4, not the taper-free putter shapes that made the brand famous. A tour rookie going undefeated on 13 of them is the kind of proof point a rep can actually use in a pro shop conversation.
Can SuperStroke Turn Tour Wins Into Brand Heat?
The tour results are already there. SuperStroke says its users won 66 events across the major tours in 2025, 25 of them on the PGA Tour, for more than $68 million in first-place money, on top of a lifetime figure north of $500 million. Very little of that converts into cultural presence. The brand sits 43rd of 215 in the DORMIED Index and was flat month over month, which is roughly what happens when a company dominates a consumable that golfers buy at the counter without thinking about who made it.
Grips are the least romantic purchase in the bag and the most consequential. No headcover changes your start line. That disconnect is SuperStroke's opportunity and its trap: it can keep printing tour counts nobody argues with, or it can build the kind of identity that makes a golfer ask for a specific grip by name.
Watch the ratio in the next release. If the count of full-bag SuperStroke players creeps up while the putter number holds, the club grip assault is working and Golf Pride has a fight on its hands in the fitting bay. If the putter number stays at 16 and the full bags stay at two, this remains what it has been since 2009: the best business in golf that only touches one club.
