Perry Ellis is pushing Original Penguin deeper into women's activewear with a Spring 2026 collection designed to work across golf, tennis, pickleball, and padel. The strategy is clear: build one wardrobe that covers every racquet and club in the bag.
The collection itself checks predictable boxes. Moisture-wicking fabrics, REPREVE recycled yarns, collegiate-inspired patterns. The ambassador roster spans LPGA player Carolina Chacarra, tennis pro Ajla Tomljanović, and a Miami pickleball club. It is a calculated play for the crossover athlete who treats sport as lifestyle content. Whether Original Penguin can compete for those dollars against brands with stronger distribution and deeper women's heritage is another question. The brand currently ranks near the bottom of the DORMIED tracking universe, though recent momentum suggests the parent company is putting real weight behind this push.
The bet here is that the lines between golf and racquet sports will keep blurring, and that women driving that shift will want one brand that covers all of it. Original Penguin is not the obvious choice for that role, but Perry Ellis clearly thinks the lane is open.
