Aerotech

Founded 1994 · Bellingham, Washington, USA

Tech & Training Aids

#178

Global Rank

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Aerotech pioneered composite shaft technology that bridges the gap between steel and traditional graphite, creating a niche in the shaft market defined by feel and stability. Founded in Bellingham, Washington in 1994, the company built its reputation on the SteelFiber line, which combines steel wire with graphite composite to create shafts that offer the tight feel and shot control of steel with the lighter weight and vibration dampening of graphite. This hybrid construction appealed particularly to better players who wanted to reduce weight in their iron shafts without sacrificing the responsive feel they were accustomed to with traditional steel. SteelFiber shafts became a fixture on professional tours, appearing in the bags of major champions and serving as a premium upcharge option at many club fitters. Aerotech operates under the TRUE Sports umbrella, which acquired the brand and folded it into the True Temper family, giving it access to broader distribution and manufacturing resources. The brand's focus remains narrow: composite shafts for irons and wedges, targeted at players with swing speeds and skill levels that allow them to appreciate the nuances of shaft performance. Aerotech doesn't chase the driver shaft market dominated by Fujikura and Mitsubishi, nor does it compete in the value segment. Instead, it occupies a premium position, selling through custom fitters and better golf retailers to players willing to pay $50-100 per shaft for measurable performance differences. In an equipment category often dominated by marketing claims, Aerotech benefits from tangible engineering differences and endorsement from club fitters who value consistency and predictable performance.