Barstool Golf

Founded 2017 · New York, New York, USA

Apparel & Footwear; Bags & Accessories

#109

Global Rank

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Barstool Golf is less a traditional golf brand than a merchandising arm of Barstool Sports' golf-obsessed content empire, built on personalities, podcasts, and a devoted online community. Launched in 2017 as part of Barstool Sports' expansion into vertical-specific content, Barstool Golf produces podcasts like Fore Play, hosted by Riggs, Trent, Frankie, and Lurch, that cover professional golf, course reviews, equipment, and the culture around the game with an irreverent, insider tone. The brand connects with younger, predominantly male golfers through a mix of tournament coverage, player interviews, and lifestyle content that treats golf as entertainment rather than reverent sport. Barstool Golf's apparel and accessories range from simple logo gear to pieces referencing running jokes and podcast moments, designed for fans of the content rather than general golf consumers. The brand's business model relies on the Barstool Sports media machine: millions of social media followers, podcast downloads, and video views that create demand for merchandise. Barstool Golf has faced criticism for its sometimes crude humor and the broader controversies surrounding Barstool Sports founder Dave Portnoy, but its audience has proven loyal and engaged. The brand organized the Barstool Classic, a celebrity-amateur tournament that generated significant social media coverage, and regularly partners with equipment brands and courses for content and promotional deals. Penn Entertainment acquired a majority stake in Barstool Sports in 2020 (later selling it back), bringing capital and corporate structure to what began as a scrappy digital media operation. Barstool Golf represents the convergence of content, community, and commerce in modern golf, where personalities and podcasts drive merchandise sales and brand affinity as much as product quality or performance.