Barstool Golf

Founded 2017 · New York, New York, USA

Apparel & Footwear; Bags & Accessories

#103

Global Rank

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Barstool Golf is less a traditional golf brand than a merchandising arm of Barstool Sports' golf-obsessed content empire, built on personalities, podcasts, and a devoted online community. Launched in 2017 as part of Barstool Sports' expansion into vertical-specific content, Barstool Golf produces podcasts like Fore Play, hosted by Riggs, Trent, Frankie, and Lurch, that cover professional golf, course reviews, equipment, and the culture around the game with an irreverent, insider tone. The brand connects with younger, predominantly male golfers through a mix of tournament coverage, player interviews, and lifestyle content that treats golf as entertainment rather than reverent sport. Barstool Golf's apparel and accessories range from simple logo gear to pieces referencing running jokes and podcast moments, designed for fans of the content rather than general golf consumers. The brand's business model relies on the Barstool Sports media machine: millions of social media followers, podcast downloads, and video views that create demand for merchandise. Barstool Golf has faced criticism for its sometimes crude humor and the broader controversies surrounding Barstool Sports founder Dave Portnoy, but its audience has proven loyal and engaged. The brand organized the Barstool Classic, a celebrity-amateur tournament that generated significant social media coverage, and regularly partners with equipment brands and courses for content and promotional deals. Penn Entertainment acquired a majority stake in Barstool Sports in 2020 (later selling it back), bringing capital and corporate structure to what began as a scrappy digital media operation. Barstool Golf represents the convergence of content, community, and commerce in modern golf, where personalities and podcasts drive merchandise sales and brand affinity as much as product quality or performance.

DI Score 1.5

MoM Change -18.5%

3M Trend +20.6%

12M Trend -45.7%

Barstool Golf Interest Over Time

How search demand for Barstool Golf has moved over time, indexed against the rest of the field.

Brand index Global index avg Projected

Key Moments

The product, marketing, culture, and on-course moments that moved search interest in Barstool Golf in a given month.

Mar 2026

Dave Portnoy confirmed that Caitlin Clark and Kai Trump have tentatively accepted invites to the 2026 Internet Invitational, announcing this during Barstool's "The Unnamed Show" on November 21, 2025.
Barstool launched an officially licensed WM Phoenix Open collection in early 2026, releasing stylish apparel, accessories, and gear for the February tournament.
The original Internet Invitational drew nearly 2 million views in its first 24 hours and Portnoy announced plans to increase the 2026 prize pool to $10 million, up from the inaugural $1 million purse.

Jan 2026

adidas launched the limited-edition Samba Barstool Spikeless Golf Shoes in collaboration with the Fore Play podcast to celebrate the 2026 Phoenix Open.
Dave Portnoy confirmed on The Unnamed Show that WNBA star Caitlin Clark and Kai Trump both agreed to participate in the 2026 Internet Invitational.
Portnoy revealed plans to increase the Internet Invitational prize pool from $1 million to $10 million for the 2026 event.

Rankings by Market

Brand interest is not uniform. Where Barstool Golf is searched hardest, and where it lags, varies market to market.

Market	Rank	DI	vs Last Month	Year-over-Year	Index Size
🌎 Global	#102	1.5	-18.5%	-45.7%	3.5M
🇺🇸 United States	#86	2.2	-18.5%	-45.7%	2.5M
🇯🇵 Japan	#125	0.1	0.0%	0.0%	77K
🇰🇷 South Korea	#109	0.2	0.0%	0.0%	21K
🇬🇧 United Kingdom	#133	0.3	-36.4%	-36.4%	292K
🇨🇦 Canada	#89	1.8	0.0%	-45.5%	281K
🇨🇳 China	#139	—	-100.0%	-100.0%	4K
🇦🇺 Australia	#141	0.2	-33.3%	-50.0%	103K
🇩🇪 Germany	#131	0.2	0.0%	0.0%	81K
🇸🇪 Sweden	#136	0.1	0.0%	0.0%	97K
🇫🇷 France	#133	0.1	0.0%	0.0%	55K