DORMIED Index Update | March 2025
As the golf season draws near, momentum across the industry is picking up, reflected in a nearly 22% average increase in interest across all brands on the DORMIED Index from February to March. With warmer weather and peak golf season approaching, fans are tuning in, searching, and engaging more than ever. Here are the key takeaways:
Top of the Leaderboard: No Change at the Summit
The top three brands in the March Index remain unchanged from February:
Titleist (--)
Peter Millar (--)
TaylorMade (--)
These heavyweights continue to dominate golf’s attention, buoyed by Tour presence, strong product cycles, and brand loyalty.
Biggest Movers
L.A.B. Golf (Up 15 spots): L.A.B. Golf continues its meteoric rise in the Index, jumping from 28th in February to 13th in March with an impressive 309% increase in interest. With demand surging, it’s no surprise many golfers are facing long wait times for their putters.
Rhoback (Up 8 spots): Rhoback has a strong month moving up 8 spots and seeing a 125% increase in interest. The brand was heavily featured the in a recent Spittin Chiclets x Bob Does Sports video.
Arccos Golf (Up 5 spots): With the release of their gen 4 Smart Sensors and App, Arccos rode this momentum up 5 spots in the index. They also annoucent a partnership with Titleist late in the month.
Under Armour Golf (Down 14 spots ): It was a quiet month for Under Armour, and it showed. While other brands made moves, launched campaigns, or gained traction, UA stood still, and the rankings reflected it.
Industry-Wide Growth: +22%
With a 22% average increase in brand interest, March brought the largest single-month rise of 2025 so far. Apparel, training tools, and even niche brands benefited, driven by tournament season, gear launches, and warming weather in many golf-heavy regions.
New Brands Added in March
Last month we added the following brands to our Index. We will continue to monitor them and track their growth:
Lululemon Golf
Municipal
Trackman
Maxfli
Pins and Aces
Pinnacle
Sugar Loaf Social Club
Students Golf
Kadet Golf
Public Drip
Reigning Champ
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As the golf season draws near, momentum across the industry is picking up, reflected in a nearly 22% average increase in interest across all brands on the DORMIED Index from February to March. With warmer weather and peak golf season approaching, fans are tuning in, searching, and engaging more than ever. Here are the key takeaways…