DORMIED Index Update | February 2025
Biggest Movers
The largest ranking jump we saw in February was L.A.B. Golf who moved up 12 spots with an 124% increase in interest. The momentum their putters have garnered are showing no signs go slowing down.
The largest loss of the month belonged to Full Swing which is likely a hangover to the jump in interest they saw in January with the launch of TLG. They dropped 12 spots.
Other winners in February include: Devereux (up 8 spots), Random Golf Club (up 8 spots), and Quiet Golf (up 7 spots).
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As the golf season draws near, momentum across the industry is picking up, reflected in a nearly 22% average increase in interest across all brands on the DORMIED Index from February to March. With warmer weather and peak golf season approaching, fans are tuning in, searching, and engaging more than ever. Here are the key takeaways…