DORMIED is where golf’s culture, technology, and business collide. Created by two brothers obsessed with the game, we’re not just about what happens on the course—we’re all in on the equipment, the tech, the apparel, and the brand moves that keep golf dynamic. One of us is the guy making friends with everyone on the course. The other? A data-obsessed golf nerd. Together, we’re ultra-competitive and always digging deeper into the game we love.

At the heart of it all is The DORMIED Index, a monthly ranking of golf’s trending brands. It tracks search trends, brand engagement, and buzz to reveal who’s driving the conversation. We measure which brands are rising (or falling) and update our leaderboard monthly, but we also go beyond the numbers—breaking down trends, analyzing industry moves, and sharing what’s caught our attention in the world of golf.

If you geek out over WITBs, love a good brand collab, and have strong opinions on golf shoes, you’re in the right place.

Want to get in touch? Reach us at dormiedgolf@gmail.com.

Your fellow golf sickos,
Adam & Travis