A Dollar a Ball: Costco's First Kirkland Signature Markdown in Seven Years Isn't a Promotion
Costco just discounted Kirkland Signature golf balls to $1 each, the first markdown in seven years. Why it's an inventory signal, not a promotion.
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Golf Brand News
This is the desk's daily coverage. Brand moves, marketing plays, retail shifts, athlete deals, the WITB tells, and the what-does-this-mean takes the rest of golf media isn't writing.
Other publications cover the players. We cover the companies. The ones writing the checks, signing the deals, missing the moments, reading the room, and occasionally surprising everyone.
Filter by brand to track a specific name. Sort by date for the freshest. Every story here gets read against the Index, so when a brand makes a move you can see whether the data agrees.
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PAGE 1Jul 27, 2026 to Aug 1, 202625 articles · 23 brands covered
Johnnie-O Opens Its First Midwest Store Next to Hermès. That's the Whole Story.
Johnnie-O opens its first Midwest store at Plaza del Lago in Wilmette, joining Hermès and Thom Browne as the brand doubles its retail footprint in 2026.
What Is Maejer Golf? Mason Mount's New Brand Enters Our Index at 215th of 215
What is Maejer Golf? Mason Mount's British luxury golf brand launched in July 2026 and enters the DORMIED Index at 215 of 215 with zero recorded searches. Who owns it, what it…
Payntr's Students Collab Puts a Magnetic Ball Marker in a $240 Golf Shoe. Read That Again.
Payntr Golf and Students launch a $240 footwear collaboration with a magnetic ball marker and a field guide shoe box. The lifestyle play is on.
Callaway's Junior World Title Sponsorship Is Doing Work That Tour Money Can't
Callaway's sponsorship of the FCG World Championship is quiet infrastructure work that pays off over a decade, not a quarter. Here's why it matters.
Linksoul's Quiet Bet on Green Grass: The Wholesale Play Behind the RepSpark Deal
Linksoul joins RepSpark to double down on wholesale and green-grass, betting against the DTC playbook dominating premium golf apparel.
Jackson Koivun's Winning Bag Just Made the Case for Graphite in Long Irons
Jackson Koivun's 3M Open win featured a Graphite Design Tour AD DI HY 95 in his 3-iron. The graphite-in-long-irons trend just got its proof point.
Odyssey Just Cut $100 Off a Current-Model Zero-Torque Putter. That's Not Normal.
Odyssey discounted its award-winning Ai-DUAL Square 2 Square #7 putter by $100. What the deal signals about the crowded zero-torque putter category.
The Arccos Data Point Hiding in Every Midlife Improvement Story
Arccos Golf keeps showing up in golf improvement content as infrastructure, not product. Here's what that shift means for the shot-tracking category.
Bettinardi's $400 Junior Putters Are the Loyalty Play Nobody Else Is Making
Bettinardi's new Junior Series putters bring milled, made-in-USA construction to kids' clubs at $400. A loyalty play with no direct competition.
The Spider Isn't a Hot Putter. It's the Most Important Mallet Design Since the Anser.
TaylorMade's Spider has quietly become the most important mallet putter design since the Ping Anser. The numbers, the tour data, and what happens next.
PXG Drops Another Zero-Torque Putter in June. That's the Strategy.
PXG's One & Done ZT is the fourth zero-torque putter in 18 months. The June launch and category flood are a deliberate challenger-brand strategy.
PXG's Zero Torque Push Continues, and the Category is Getting Crowded Fast
PXG launches the One & Done ZT putter, expanding its zero torque lineup into a category L.A.B. Golf defined and every major OEM now competes in.
Shot Scope's Birdie Data Reveals the Real Gap Between You and Scottie Scheffler
Shot Scope's new birdie data shows a 15-handicap would need 972 rounds to match Scheffler's 2025 season. The real scoring lesson is buried deeper.
Bad Birdie's Fall Drop Is Less About Golf and More About Owning the Post-Round Wardrobe
Bad Birdie's Fall 2026 collection debuts a waffle-knit franchise, returns the Bad Elements outerwear line, and previews a college-licensed Tailgate Edit.
PXG's Budget Tour Ball Has a Diameter Problem That Vietnam Can't Explain Away
PXG Xtreme Tour scored 71 on MyGolfSpy Ball Lab with an F in diameter consistency. What the budget urethane ball reveals about PXG's manufacturing bet.
The Invisible Platform Behind Your Pro Shop's Polo Wall Just Got a PGA of America Deal
RepSpark's PGA of America alignment cements its grip on golf's wholesale channel, and brands like Holderness & Bourne are already positioned to benefit.
Callaway's Quiet Grip on the Junior-to-LPGA Pipeline Tightens Again
Callaway extends its ANNIKA Women's All Pro Tour exemption partnership with FCG, quietly cementing its position in the junior-to-LPGA pipeline.
Club Champion Plants a Flag in San Diego, and TrackMan Rides Shotgun Again
Club Champion's new San Diego mobile fitting studio keeps TrackMan in the largest custom fitting network in North America. The strategic read.
TRUE Linkswear's $199 Hybrid Problem: When a Good Shoe Gets Priced Into a Fight It Can't Win
TRUE Linkswear's Ascent PNWProof is a solid hybrid golf shoe priced into a fight it can't win against $75 competitors. The real story is what happens next.
Five Iron Plants Eight Trackman Bays in the City of London. The Simulator Wars Have a New Front.
Five Iron Golf opens its first London venue at Broadgate with eight Trackman bays, betting on corporate hospitality in the City's densest commercial zone.
Graphite Design's Quiet Tour Dominance: Two More Wins, Zero Marketing Noise
Graphite Design shafts won on the PGA Tour and PGA Tour Champions in the same week. The brand's quiet dominance keeps working without any marketing noise.
Jackson Koivun Wins the 3M Open, and the Trackman-Native Generation Arrives on Tour
Jackson Koivun's 3M Open win at 21 signals the arrival of the Trackman-native generation on the PGA Tour, and raises questions about the brand's consumer trajectory.
The Bridgestone Tour B X Just Won a MyGolfSpy Fitting. That's a Bigger Deal Than It Sounds.
A MyGolfSpy writer expected to get fitted into a Titleist. He walked out choosing the Bridgestone Tour B X. Here's why that matters for Bridgestone.
Eastside Golf Now Sells Hoodies Between Gates. That's Not a Small Detail.
Eastside Golf opened a storefront at Detroit's airport with prices 40-80% above online. The pricing gap says more about the brand than the location does.
